Digital Advertising

Leads vs Qualified Leads (Yes, there is a difference)

Leads, impressions, clicks, views…. Everything matters, right?  If everything matters, then nothing matters. Your business grows when you have added new clients.  It doesn’t grow if your website gets more views or impressions or leads. We call that Vanity Metrics! They are feel good numbers that shows “progress” but doesn’t impact your bottom line. It …

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Everything You Need To Know About Google Guaranteed

Unless you’ve been living under a rock for the past 20+ years, you know that Google is truly dominating the digital advertising world as the most popular search engine on the internet. This gives them access to millions and millions of people, and potential leads for your business, at any given time! As a business …

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