Nick The Marketer

Turning clicks into customers

Your receptionist is costing you a fortune!

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Leaving the growth potential of your business in the hands of a $9/hour employee is a huge mistake…IF you want to grow your business! As a business owner, you are likely getting bombarded with attempts to contact you regarding marketing and advertising. I get it. You don’t have time for it. There is a need to have someone screening your calls and making sure you are able to focus on your business instead of listening to a sales pitch. So how is that working for you? Has your receptionist done a great job of screening calls? Most likely not. This is what I hear daily: We’re not interested. Leave your card. Leave some information. Dial tone.

This year alone I have helped dozens of companies make thousands of dollars and grow their business bigger than they thought possible. What was the first step in doing this? A great receptionist who was trained to see value in the right product for their business. They gave me an opportunity to meet with the owner. Granted, it’s on me to build the value of my services but that person was trained to understand the value when it was presented.

Take time train your receptionist. Let them know what a valuable opportunity may look like to you. Teach them to see your business through your eyes. When an opportunity to grow comes across their desk, they need to be able to get it to you. Do this so that your receptionist does not cost you a fortune. Instead, they will make you a fortune!

Leave me a comment and let me know what you think.

Digital Advertising vs. Traditional Advertising

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So you’re positioning your business in the marketplace. That’s awesome! It takes boldness to take risk and put yourself (or your business) out there for the world to see.

But that’s just it isn’t it? HOW do you advertise your business? One of my favorite quotes is this:

Everyone has a plan until they get punched in the face”
-Mike Tyson

Let me tell you! If you think you know what direction you are going with you advertising, get ready for the left hook because it’s going to put you business on it’s butt. It’s time to think about what you want to accomplish with that advertising.

Essentially there are 2 major advertising categories. Those are Digital Advertising and Traditional  Advertising. Let me break that down a bit.

Digital Advertising:

  • Search Engine Optimization (SEO)
  • Google AdWords
  • Social Media Marketing (i.e. Facebook, LinkedIn)
  • Mobile

Traditional Advertising:

  • Television
  • Radio
  • Newspaper
  • Mail outs

Understand this, they both work effectively. The argument I would like to make to you is that you don’t want to choose Digital OR Traditional. The end goal would be to have Digital AND Traditional.

Why?

Digital advertising brings people to your business that are already looking for what you have to sell. If you sell Water Purification Systems and you run digital advertising, the ads will be placed in front of the people who are already looking for the product. At that point, you are simply competing with the other digital advertisers who sell the same product.

Traditional advertising gives you an opportunity to educate an audience on the need for your product and then call them to action to purchase it. The same Water Purification company now has a new audience of people who don’t even know they want your product. Now you get an opportunity to tell them why they do.

Take some time to think about your end goal and how these forms of advertising can help you grow your business.

Are you currently advertising in one of these areas? I would love to know how it’s working for you. Please give me your feedback and let me know what you think.

Thanks

-Nick