Leads vs Qualified Leads (Yes, there is a difference)
Leads, impressions, clicks, views…. Everything matters, right? If everything matters, then nothing matters. Your business grows when you have added new clients. It doesn’t grow if your website gets more views or impressions or leads. We call that Vanity Metrics! …
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White Label vs In House SEO Services
Digital marketing is a moving target when it comes to all of the services that fall under the category. When I hear a company say they are a digital marketing “guru” red flags start going up. It’s arguable that a …
Everything You Need To Know About Google Guaranteed
Unless you’ve been living under a rock for the past 20+ years, you know that Google is truly dominating the digital advertising world as the most popular search engine on the internet. This gives them access to millions and millions …
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Does Your Business Qualify For A Google My Business Listing?
At Nick the Marketer, one of our main focuses for Local SEO in Birmingham, AL is to make sure our clients have a properly set up Google My Business account. A verified Google My Business (GMB) listing can take your …
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Spice Up Your Instagram Stories With These 4 Tips
By now, we’ve learned how Instagram stories can be useful for growing your business and have gone over step by step on how to post them. The last thing we want to cover in our Instagram Story series is how …
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How to Post an Instagram Story like a Pro
Whether it be by promoting your services, gaining trust, or adding a personality behind your brand, Instagram stories can be beneficial in helping you grow your business! But what you’re probably wondering now is “Okay, but how do I post …
Instagram Stories & Why Your Business Should Be Using Them
In the past year, Instagram stories have been drastically changing the way that we use Instagram! What are Instagram stories? Instagram stories is a feature within the Instagram app that allows you to post photos and videos that disappear after …
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Your receptionist is costing you a fortune!
Leaving the growth potential of your business in the hands of a $9/hour employee is a huge mistake…IF you want to grow your business! As a business owner, you are likely getting bombarded with attempts to contact you regarding marketing …
6 Effective SEO Tips for small business owners
In today’s digital era, search engine optimization (SEO) has become an absolute must to have a measurable online presence. However, due to fierce competition, it is not that easy anymore. But it’s not impossible either. Here are some proven and …
Digital Advertising vs. Traditional Advertising
So you’re positioning your business in the marketplace. That’s awesome! It takes boldness to take a risk and put yourself (or your business) out there for the world to see. But that’s just it isn’t it? HOW do you advertise your business? …