Why Include Retargeting in Your Facebook Marketing Funnel

The marketing funnel is the process that guides a user in becoming a customer. For many business owners and marketing teams, a marketing funnel is the most important asset that one must have. However, having a well-defined marketing funnel is not enough. One must find a way to take the conversions received to the next…

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Google My Business Brings New Changes to Local SEO

The world is rapidly changing, and the digital landscape is no different. Google continues to implement various changes halfway through 2021, all of which have changed the way Google My Business, Google Posts, and other features are working. From March to May, such changes have been drastic, leaving SEO specialists and marketers scrambling to keep…

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Utilizing Google Ads: 3 Strategies to Improve Your ROI

There are several methods to improve your site’s online presence, especially if you have the budget to finance your endeavors. Businesses can’t just rely on Search Engine Optimization (SEO) to garner high online traffic. Instead, they need to combine effective SEO and Pay-per-click (PPC) strategies to maintain a robust online presence. How to Leverage Google…

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6 Signs You Are in Need of a Website Overhaul

Building a website is not as exciting as it sounds. It is actually a lot of work and plenty of trials and errors. The final output, however, can take your business to new heights, to it’s definitely worth the effort. You enjoy its benefits, and then before you know it, it’s time for an update…

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