The Advantages of Mobile Geofencing to Your Business

Not many people may have heard of this before, but there is such a marketing strategy known as mobile geofencing. Basically, it is a system provider for businesses to know their target market’s geographic information and allows them to send specific advertisements tailored to their products and services. This is done with the help of…

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Effective Methods for Generating Keywords for Google Ads

The first step in designing a campaign strategy is to choose the right keywords. The goal is to identify the search terms that your target audience would use to find your solution. This post contains five tips to help you choose the best keywords for your campaign. Method: Wear the Shoes of Your Audience  You…

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Diversified Marketing: 5 Reasons to Love Google Ads

About 21 years ago, Google began offering an online ad platform for third-party advertisers and agencies to use. Today, known as Google Ads, the platform operates on a pay-per-click (PPC) model, allowing marketers to pay for product offers, service listings, video applications, and other services. When used effectively, Google Ads can accomplish wonders for a…

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3 Reasons That Show Why Website Maintenance Is Important

When you’re hiring a digital marketing agency to work on your website, you better make sure that they’ll be maintaining it as well. Contrary to popular belief, websites require a lot of work even after they’ve been completed. Indeed, it can be argued that website maintenance is equally as important as the web design process…

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