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Trends to Watch Out for to Improve PPC Game in 2023

PPC is always changing and evolving. As we move into 2023, there are several game-changing trends that you can use to improve your PPC strategy. If you are looking to better your company’s PPC game, this blog post will shed light on some of the most important trends to keep in mind. 

1 – The Rise of Mobile 

More and more people are using their mobile devices to search for products and services online. This means that it’s more important than ever to make sure your PPC campaigns are optimized for mobile devices.

Ad extensions are a great way to add more information to your ads, and they can be very useful for mobile users who may be looking for specific information on the go. There are a few different types of ad extensions that are specifically designed for mobile users, such as call extensions and click-to-call extensions. By keeping in mind that mobile use is on the rise, you can help make sure your PPC campaigns are effective for both desktop and mobile users.

2 – The Growth of Voice Search

Voice search is another growing trend that you need to be aware of. More and more people are using voice assistants like Siri and Alexa to search for things online. This means that your PPC ads need to be optimized for voice search.

When people use voice search, they tend to use natural language instead of keywords. This means that your PPC ads should be written in a natural, conversational tone. Also, since people use natural language when searching by voice, long-tail keywords are more important than ever. Make sure to include long-tail keywords in your PPC ads to ensure that they come up in voice search results.

3 – The Rise of AI and Machine Learning 

AI and machine learning are becoming more and more important in the world of PPC. These technologies can help you automate your PPC campaigns and make them more effective.

PPC campaigns are complex and require a lot of data to be effective. Machine learning can help you analyze this data and find patterns that you may not have been able to find on your own. This can help you optimize your campaigns and get better results. AI can also help you automate your campaigns. This can save you a lot of time and money. You can set up your campaigns to run on autopilot and get better results.

4 – The Use of Video Ads

Video ads are an excellent way to promote your product or service in terms of PPC. They are more engaging than traditional ads and can help you get your message across more effectively. Here are some tips to make sure your video ad is successful:

1. Keep it short and sweet. People have short attention spans, so make sure your video is under two minutes.

2. Make it visually appealing. Use high-quality visuals and make sure your video is well-lit.

3. Use persuasive copy. Write a script that is clear and concise, and make sure your video delivers on its promise.

4. Test, test, test. Make sure to test your video ad before you launch it. Try different versions and see which one performs best.

5. Monitor your results. Once your video ad is live, keep track of your metrics to see how it is performing. Adjust your strategy accordingly to ensure success.


PPC is evolving and marketers need to stay ahead of the curve to remain competitive. By keeping these trends in mind, businesses can ensure that their PPC campaigns are ahead of the curve and can adapt to the ever-changing landscape of paid search.

If you need help from a reliable digital marketing agency in Birmingham, AL, contact Nick the Marketer. We are focused on lead generation through website design, SEO, PPC, and social media management to help your business succeed!

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