Pay-per-click (PPC) advertising has become one of the most viable strategies in digital marketing today. As more stores shift to eCommerce, it’s become necessary to employ a strategy that specifically caters to online leads.
PPC advertising is just what the name implies: you only pay for your ads when people click on them. It’s a good way to drive organic traffic to your website and get some conversions.
If you’re still in the skeptical camp when it comes to the benefits of PPC, these factors may bring you over to the other side.
1. You Can Target Your Audience More Precisely
Because the digital space is so populated, it’s important to hone in on your actual target audience. This ensures that you actually get relevant traffic that is more likely to translate to conversions. Instead of simply displaying your ads to people who may be uninterested or find them intrusive, your ads will be shown to users whose buying habits and interests match your products or services.
2. Your Competition Is Likely Already Using PPC
Because it’s such an accessible and popular marketing channel, there is a high chance that your biggest competitors are already making use of PPC strategies. This gives them a leg up over you. Over half of marketers have even marked an increase in their PPC budgets, so it’s best not to get left behind in this race.
3. It’s a Quantifiable and Trackable Route
Having key performance indicators that you can’t really track makes things more difficult to manage. PPC can be easily measured so you can see how much of a return on investment you’re actually getting.
With easy-to-track results and metrics, you can adjust your campaign more effectively. If you need to maximize conversions and add to your budget in one aspect, or pare down your spending in another, you’ll know exactly how to adjust because you have actual data to inform your decisions.
4. It’s a Great Tool for Expansion
If you’re trying to reach a wider audience, PPC is a method that will enable you to do that more purposefully. Instead of just throwing a line out there hoping to catch anything beyond your scope, you can target locations and demographics that will fit your expansion goals. Your brand visibility will grow in actual relevant markets.
5. You Can Make Changes in Real-Time
Ecommerce is incredibly fast-paced, and it’s good to have adaptability so you can thrive in it. With PPC, you can change how your campaigns and targeted ads work in real-time. If you spot an adjustment that needs to be done, you don’t have to wait around to implement it.
These factors are what make PPC such a robust resource for digital marketing campaigns today. Combining it with other efforts like social media marketing and search engine optimization can enable you to build an impactful campaign with excellent results. The good thing about PPC is that you can set an initial budget and runtime to see how it fits your business plans. And when you see results rolling in, you can easily recalibrate your campaign in real-time.
Generate leads through the right channels and get in touch with Nick the Marketer for full-service digital marketing in Birmingham, AL. Schedule a call with Nick and the team now to start thriving online.