Google Ads | PPC


If you could put your business in front of the exact person looking for your product or service at the moment they perform a search on Google, would you get more leads? Chances are, you would! Google Advertising, also known as PPC or “Pay-Per-Click”, can allow you to do just that.

Google accounts for 92.1% of all internet searches. No, we didn’t make that up. Love it or hate it, your business needs to be found on Google’s search engine in order to survive in 2023 and beyond.

That’s why, at Nick the Marketer, we’ve dedicated ourselves to Search Engine Optimization and Google Ads Advertising for small businesses. While most agencies focus on vanity metrics like “reach” and “impressions“, we are completely focused on generating leads for your company by turning those clicks into customers.

Nick the Marketer is the best in Birmingham, AL at Google Ad Campaigns Graphic

Our PPC strategies fall into 2 major categories:

Search Ads

Google Ads show your ad in search results when people actively search for your products or services. We even have the opportunity to directly target your competitors! Your potential customers turn to Google for research or to find companies that have the products and services they are looking to purchase. Advertising on Google Ads positions your company right where they are searching, increasing the likelihood that they will choose you over the competition. And, unlike SEO, we have the ability to showcase special offers so that users are even more enticed to check out your company.

Google’s Search ads are text-based and require thoughtful messaging and intentional verbiage. Unlike other platforms, Google only charges you when your ad is clicked, instead of charging for impressions. That’s where the term “Pay-Per-Click” comes in! We work very hard to make sure the Quality Score of your ad creates the optimal cost per click, giving you the best return on your investment.

Display Ads

If Google Search is all things text then Google Display is all things visual! As the saying goes “ a picture is worth a thousand words.” So having captivating visuals for your display Google Ads is the best way to get people to check out your Google Ads. Our team will make sure your graphics send the right message to help give your offer a better chance to be clicked on over your competitors.

When you advertise on the Google Ads Display Network—which has over 2 million sites and reaches over 90% of people on the Internet—your ads can appear across a massive collection of websites, mobile apps, and video content!

Display advertising can be broken down into three categories:

Website Retargeting

When someone visits your website, a little piece of installed code tells Google Ads to serve your ads over a certain period of time. This means your ads follow them to other websites across Google’s network as they continue to browse online. We sometimes call these “Stalker Ads” as they seem to just pop-up around you as you scroll online. The goal of Website Retargeting is to remain top of mind and help encourage searchers to return to your website. In turn, this increases their potential to buy from you!

Behavioral Advertising


Ready to dominate on Google Search but nervous about not getting the best return on your investment? We can help! Schedule a strategy session with our team and let’s help map out your vision to see if we’re a good fit for you and your business.