Google Ads | Search Engine Marketing (SEM)
Google Ads in Birmingham, AL
If you could put your business in front of the exact person looking for your product or service at the moment they perform a search on Google, would you get more leads?
Google accounts for 92.1% of all internet searches. No, we didn’t make that up. Love it or hate it, your business needs to be found on Google’s search engine in order to survive in 2020 and beyond.
That’s why we’ve dedicated ourselves to Search Engine Optimization and Search Engine Marketing. While most agencies focus on vanity metrics like “reach” and “impressions“, we are completely focused on generating leads for your company.
Search Engine Marketing falls into 2 major categories:
Google Ads show your ad in search results when people actively search for your products or services. We can even target your competitors! Your potential customers turn to Google for research or to find companies that have the products and services they are looking to purchase. Advertising on Google positions your company right where they are searching, increasing the likelihood that they will choose you over the competition. And, unlike SEO, we have the ability to showcase special offers.
Google’s Seach ads are text-based and require thoughtful messaging and intentional verbiage. Unlike other platforms, Google only charges you when your ad is clicked. We work very hard to make sure the Quality Score of your ad creates the optimal cost per click, giving you the best return on investment.
If Google Search is all things text then Google Display is all things visual! As the saying goes “ a picture is worth a thousand words.” We make sure your graphic ads send the right message.
When you advertise on the Google Display Network—which has over 2 million sites and reaches over 90% of people on the Internet—your ads can appear across a massive collection of websites, mobile apps, and video content.
Display advertising can be broken down into three categories:
- Behavioral Advertising
- Website Retargeting
When someone visits your website, a little piece of installed code tells Google to serve your ads over a certain period of time. This means your ads follow them to other websites across Google’s network as they continue to browse online. We have a few nicknames for these, such as Stalker Ads or Crazy-Ex-Girlfriend Ads. The goal of Website Retargeting is to remain top of mind and help encourage searchers to return to your website. In turn, this increases their potential to buy from you.
People search for all types of things on Google. We can help your business target people who visit certain types of websites or search for similar products or services online with behavioral advertising. When someone searches for specific words or browses specific types of websites, your ads will then be served to them on their devices.
Geo-Targeting allows us to create a digital fence around a specific area and serve ads to people who enter it. A boundary zone is created, and if someone enters that zone, your ads start following them around the web. We have found additional functionality for Geo-Fencing, such as Weather Geo-Fencing, Event Geo-Fencing, and Competitor Geo-Fencing. To learn more about our comprehensive Geo-Fencing approach, click here.
So, are you ready to dominate on Google Search?
Schedule a 15-minute call with our team. We will discuss your goals and see if we are a good fit to help you grow your business!