We’re all aware that social media ads can bring in relevant leads to your shop. But have you ever wondered if you could take it up a notch and target a more focused group? If you’re curious, this marketing tactic is called geofencing.
Seeing as 85 percent of Americans are using smartphones, and a majority use their phones to search for their needs, incorporating geofencing marketing is a great way to target your area and send out ads to a specific niche.
However, it’s not as straightforward as it sounds, and there are many things to consider. That’s why many small business owners maximize this marketing strategy by working with reliable marketers to help them develop geofencing strategies that will help pull in relevant leads.
If you’re curious about geofencing marketing and want to integrate this into your small business’s marketing strategy, keep reading. This article is our ultimate guide on geofencing marketing â€” what it is and the benefits you get. Let’s take a look!
What is Geofencing Marketing?
Essentially, geofencing utilizes GPS technology to create a virtual radius around your business. Within this area, you can push visually appealing and engaging digital ads to customers within the boundary. Typically, these ads can appear across various apps and websites, bringing your campaigns and market reach to the next level.
Geofencing works by triggering ads towards people within the body, ensuring that they see your brand and remain on top of their minds. Although this is similar to geotargeting, geofencing allows you to target people whose mobile phones are within a certain radius, not only those within a particular region.
Why Should I Utilize Geofencing?
There are a plethora of reasons you should integrate geofencing efforts into your marketing strategies. Here are a few benefits that you should know:
- Precise Targeting and Effective Personalization: Ads can be pretty tricky, especially when you’re pushing them to uninterested people. But when you know your target market, it’s best to utilize geofencing so you can push your ads to the right target market, providing you with relevant leads.
- Perfect Timing: The great thing about geofencing is that you can trigger your ads at the right time â€” the moment a potential lead enters the radius of your business. Seeing as time is crucial in any business, you’ll get to grab their attention at the right moment.
- Measurable Data: Another great thing about geofencing is that you’ll get to gather valuable data to help improve your marketing campaigns. Since it targets a specific group, you’ll get to find areas for improvement, boost your engagement, and find the perfect messaging efforts to target your consumers.
The Bottom Line: Using Geofencing to Boost Your Business’s Performance
Using geofencing can improve your business’s numbers, especially when you partner them with the right strategies. When you work with a reliable marketer, you’ll get to create powerful ads that you can use for your geofencing campaigns, allowing you to pull in top leads that could improve your business’s sales and credibility.
How Can We Help You?
If you’re looking for a marketer who provides geofencing in Birmingham, AL, you’ve come to the right place.
Nick the Marketer is a full-service digital marketing agency that focuses on lead generation through website design, PPC, SEO, and social media engagement.
Are you ready to take your business to another level? Speak with us today!