Leads vs Qualified Leads (Yes, there is a difference)

Leads, impressions, clicks, views…. Everything matters, right?  If everything matters, then nothing matters. Your business grows when you have added new clients.  It doesn’t grow if your website gets more views or impressions or leads. We call that Vanity Metrics! They are feel good numbers that shows “progress” but doesn’t impact your bottom line. It…

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