Trends to Watch Out for to Improve PPC Game in 2023

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PPC is always changing and evolving. As we move into 2023, there are several game-changing trends that you can use to improve your PPC strategy. If you are looking to better your company’s PPC game, this blog post will shed light on some of the most important trends to keep in mind.  1 – The…

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What Is the Importance of Lead Generation Landing Pages

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A lead generation landing page is a web page designed to capture a visitor’s contact information, typically in exchange for a free offer or other valuable content. The purpose of a lead generation landing page is to convert website visitors into leads, typically by collecting their contact information through a form. Once a visitor completes…

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Best Practices for Faceted Navigation and SEO

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Faceted navigation, also known as parametric search or faceted search, is a technique website designers use to help users find specific information on a website. This type of navigation allows users to filter results by category, improving the user experience. It also helps with SEO. Faceted navigation can also hurt your SEO if it’s not…

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Important Geofencing Dos and Don’ts to Keep in Mind

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Geofencing is a powerful tool that can be used to target consumers based on their location. However, there are a few things to keep in mind when using this tool to ensure that you are getting the most out of it. Here are seven do’s and don’ts of geofencing to keep in mind: DO: 1.…

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Sure Ways on How to Measure the Success of Your SEO Strategy

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As the world of digital marketing and SEO continues to evolve, it’s becoming more and more important to measure the success of your SEO strategy. After all, what’s the point of investing time and resources into SEO if you’re not seeing results? There are a number of different ways to measure the success of your…

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SEO vs. SEM: Which Is the Better Marketing Strategy?

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Businesses could use two main types of search marketing: search engine marketing (SEM) and search engine optimization (SEO). While others may use these terms interchangeably or associate them with one another, they are two completely different things. To learn more about each one, keep reading below. What Is SEO? Search Engine Optimization, or “SEO” for…

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Organic Marketing 101: 7 Best B2B SEO Strategy Tips

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Regarding organic marketing, B2B businesses have a few things working against them. For one, they often lack the consumer audience that B2C firms enjoy. Additionally, their products and services can be pretty complex (and thus difficult to explain in an optimized search engine).  Despite these circumstances, there are still different effective SEO strategies for B2B…

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