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How YouTube Ads Can Help Increase Your Reach

YouTube Ads is a video advertising service offered by YouTube. Brands and influencers can use YouTube Ads to reach a targeted segment of consumers on the YouTube platform. YouTube Ads uses Google data to decide when, where, and in front of whom a brand’s ads will appear.

To create a successful digital marketing campaign that includes advertising on YouTube, businesses need to understand the different types of available ads and how to best utilize them. There are a few different types of YouTube Ads, and each one has its own purpose and best practices, which we will discuss here, along with how YouTube Ads can help increase a brand’s reach and revenue:

Types of YouTube Ads

There are several types of ads you can run on YouTube:

Discovery Ads

Discovery Ads are the most basic type of ad and are designed to reach people who are not actively searching for your brand or product. Discovery Ads are placed on the YouTube homepage, as well as on related videos and channel pages.

Non-Skippable In-Stream Ads

Non-skippable in-stream ads are one option that can be beneficial for certain businesses. As the name suggests, these ads cannot be skipped and must be watched before the main video content begins.

While this may seem like a disadvantage at first, non-skippable in-stream ads have a high completion rate. That means that viewers are more likely to watch your ad all the way through, which can be beneficial if you have a message you want to ensure is seen and heard.

Skippable In-Stream Ads

One type of ad is the skippable in-stream ad, which appears before, during, or after a video. These ads can be up to 12 seconds long, and viewers can skip them after five seconds.

Skippable in-stream ads are a great way to reach a wide audience on YouTube. They’re also relatively affordable, and you can target your ad to specific demographics, interests, and even keywords.

Bumper Ads

Bumper Ads are short, 6-second video ads that play before, during, or after another video. They’re ideal for raising brand awareness or reminding viewers of your product or service.

Non-Video Ads

Non-Video Ads are static image ads that appear on the right side of the YouTube homepage and watch page.

How YouTube Ads Can Help Increase Your Reach and Revenue

YouTube ads can be a great way to reach a wider audience and generate more revenue for your business. Here are a few tips on how to use YouTube ads to your advantage:

1. Use keyword-targeted ads to reach your target audience.

By targeting your ads to specific keywords, you can ensure that your ad is seen by people who are already interested in what you have to offer. This can help to increase your click-through rate and generate more leads.

2. Use video ads to grab attention.

Video ads are more likely to grab attention than other ads, so they can be a great way to increase your reach. Make sure your video ad is creative and engaging, and consider using animation or a celebrity endorsement to grab attention.

3. Use retargeting to reach people who have already shown an interest in your product or service.

Retargeting allows you to show your ads to people who have already visited your website or watched one of your videos. This can be a great way to increase your conversion rate, as these people are already interested in what you have to offer.


YouTube ads are an effective way to reach a larger audience and generate revenue. Businesses can effectively promote their products or services to YouTube users by targeting specific demographics and using creative content.

If you need help utilizing YouTube Ads in Birmingham, AL, for your business, Nick the Marketer can help. Contact us today to learn more about our services!

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