Most people who have access to the internet go online daily to check their social media platforms, search for answers on Google, and consume information conveniently. When it comes to search engines like Google, the company is famous for giving individuals and businesses that run a website a platform to promote themselves effectively.
You can look forward to receiving more customers and followers and increasing your online traffic when your website appears on Google. However, to achieve successful results, the search engine optimization (SEO) elements you apply must be correct.
One essential way to gain more conversions and traffic is to employ SEO-friendly URLs for your web pages. It gives users and search engine crawlers an easier way of understanding your website. Keep reading below to learn more about the importance of SEO-friendly URLs.
Understanding SEO-Friendly URLs
A Uniform Resource Locator (URL) stands as the address of your website, webpage, or domain name. Every URL is unique and offers great help when you organize your platform’s content. What’s more, a URL connects your web content and your interested visitors.
Meanwhile, SEO-friendly URLs are hyperlinks that serve to benefit users and search engines. They are often short, comprise keywords, and can help you gain a significant online ranking on Google, your primary goal when applying an SEO strategy to receive more visitors.
A Closer Look at SEO-Friendly URLs
When you’re aiming for a higher rank on Google, search engine crawlers or bots will review your website’s content and other SEO elements like your meta tags and link anchor text. Besides that, search engines will also consider your web page’s URL to guide users to your platform.
Using SEO-friendly URLs makes a search engine bot’s job of crawling through your pages and indexing them much easier to do. After all, you can’t expect your web pages to appear on Google if crawlers don’t see the potential of your website unless you apply SEO practices.
Optimizing your URLs helps improve your site’s click-through rate, convincing more users to share your content across the internet. It also leads to more visitors and views on your web pages, constantly improving your rank on search engines down the line.
Elements of an SEO-Friendly URL
A typical SEO-friendly URL comprises various components. For best results, it should have your target keyword, a short description of your page, and includes hyphens rather than underscores. It should be easy to read, concise, and straight to the point.
Moreover, for a URL to be considered SEO-friendly, it must only involve lowercase letters, is HTTPS-secured, and does not involve dates or years in it. That way, you can convince more users to click on your links because they’re interested in your content enough to share them.
When you build SEO-friendly URLs, you must keep your target audience in mind because you’re creating content they can acquire relevance from and consume out of their liking. Google’s primary priority is how usable and valuable your web pages are, so you want to ensure your URLs are user-friendly and helpful.
It isn’t enough to produce web content for your platform consistently if you can’t promote it right. Using SEO-friendly URLs gives you greater chances of attracting search engine crawlers and readers because it improves your online ranking, allowing you to appear more on search engine results. If you don’t have the time to manage your SEO methods, you could hire a digital marketing agency to help you out and lessen your load while you focus on your other priorities.
Are you looking to hire the top SEO agency in Birmingham, AL, to improve your website? Nick the Marketer is a full-service digital marketing company specializing in lead generation using website design, SEO, PPC, and social media management solutions. Get in touch with us today to schedule a call!