Exchange Bank

Services Performed: SEO, Social Media

About

Exchange Bank proudly serves as Etowah County’s community bank. Since 1909 they have been an active growing part of this community, committed to meeting the needs of the people. This commitment is as strong today as it was over a century ago when they opened our doors as First State Bank of Altoona.

EXB believe in taking an active part of the community because they are a part of it. Through the years they have supported many local charities, civic organizations and schools with donations of time and money.

As our community has grown, so have we. With five full-service offices located throughout Etowah County, they prove that they are there for our community. EXB understand convenience is important, so in addition to their five full-service offices, they offer a full suite of Digital Banking, ATM’s, Exchange Info-line (24-hour telephone banking), and bank by mail with postage paid both ways.

The Problem

Being a well-known local community bank, it was important that their brand awareness was the best it could be from a digital perspective. Since there were only a handful of true local banks in the area, it became very important to outrank the national banks on Google, and also create a consistent social media presence.

The Solution

The two avenues we chose were SEO and social media posting. With SEO, we were tasked with having them rank in the top 3 spots for every keyword related to banking in their respective locations. For social media, we post 3 times a week and the marketing director inserts 1 -2 additional posts, which creates a consistent social presence that engages the community on a weekly basis.