Ally Property Inspections

Services Performed: Website Design, SEO

About Ally Property Inspections Success Story

Ally Property Inspections is an elite home inspection company targeting Real Estate agents in the Birmingham, AL and the Atlanta, GA areas. Ally Property Inspections specializes in reducing the anxiety that can be associated with the home purchase process. Knowing that your home has been thoroughly inspected by a highly trained professional provides important peace-of-mind. You can rest easy knowing that your investment is sound and, more importantly, you are moving into a safe and healthy environment.

The Problem

In a crowded market, Ally Properties needed a way to stand out among the competition and expand into new market areas.

The Solution

Content and email marketing would be the best approach for their desire to expand into new market areas. The content would create the necessary credibility for the professional Real Estate agents seeking their services. A simple ad campaign wouldn’t cut it. Before we began the content creation, we overhauled their website utilizing the WIX platform. The content and social media campaigns would help drive leads; the new website would help with conversion, and the email campaigns would maintain engagement. Each email newsletter was written with the intention of creating credibility and reminding individuals of their services.

The Result

We have developed two separate websites to serve both Birmingham, AL and Atlanta, GA. These websites needed to exist independently so that they could be fully optimized for each specific market. Additionally, we have split their communication efforts to fit the needs of each market separately.