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On Marketing and Location: What You Need to Know About Geofencing

Ads have become inescapable! It doesn’t matter what device you’re using or what platform you’re on. If you’re online, you will see one or two advertisements vying for your attention and interest. This is how things are now; the online world has become deeply saturated with marketing campaigns and ads.

The advancements in technology have undoubtedly turned the world of marketing upside down and completely transformed it into what it is today. In this digital landscape, many marketing methods are being developed and implemented in almost every virtual space.

Changes in Digital Marketing

With the rising trends and evolving processes in recent years, one may think that this is as far as man could go, but that’s where you’re wrong! The world is in the middle of a digital revolution, where everything imaginable is constantly improving—there is more yet to come.

In this increasingly digital era, new technologies are becoming more important and utilized in every sector of society, especially marketing and advertising. You’ve probably already witnessed a lot of changes in digital marketing, but perhaps one of the most monumental changes of them all is one that was introduced recently: geofencing.

It’s All in the Location

In today’s landscape, it’s normal to see ads everywhere. No matter where you go, ads follow—geofence marketing takes this notion quite seriously, and it’s proved to be effective in delivering a more personalized experience for specific target customers.

Geofence marketing or geofencing highlights the impact of location in marketing to a target audience. This type of location-based marketing allows you to connect with smartphone users in a specific geographic area through apps or web pages. 

By relying on radio-frequency identification (RFID), Wi-Fi, and Bluetooth, you can target users based on how close they are to your brick and mortar space. With smartphone data at your fingertips, you can effortlessly track down your potential customers and know when they enter the designated perimeter.

Why Invest in Geofence Marketing

Geofencing isn’t a trend that shows signs of diminishing or becoming outdated in a few years—adopting this marketing and advertising technology as soon as possible completely transforms your campaign, making it more personalized and effective than ever before.

Placing billboards in prime locations is no longer enough because customers don’t pay as much attention to their physical surroundings anymore. Nowadays, people glue their eyes to the phone, so that’s your only avenue to market to them. 

Geofence marketing allows you to serve ads to where your target audience is, which is on their smartphones. With geofencing, you have an opportunity to create rich customer interactions that drive measurable outcomes. When you develop a message based on proximity, you’ll have greater chances of driving sales and achieving insurmountable success!

Conclusion

The world of marketing and advertising is constantly changing, and learning how to adapt to those changes is key to generating a profit and growing your customer base. One of the newer marketing trends, geofencing, can have a significant impact on your business. As long as you collaborate with a digital marketing agency that can create the best geofencing strategies, your business is sure to grow and thrive!

Are you thinking of investing in geofencing but don’t know where to start? Then, leave it to our skilled team at Nick the Marketer to help you! Our Birmingham digital marketing agency turns clicks into customers with a marketing plan that actually generates leads. Schedule a call today!

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