According to experts, global mobile consumer spending is anticipated to hit $270 billion by 2025 due to the acceleration in mobile activity during the COVID-19 pandemic. That figure is nearly 2 and ½ times greater than the $111 billion spent in 2020, the latter also rising over 30 percent than in 2019.
These figures showed the mobile industry’s increasing market dominance and asserted industry predictions that its usage amid lockdowns is unlikely to decrease. Therefore, mobile-optimized content, customer experience (CX), and Search Engine Optimization (SEO) are becoming increasingly crucial to the industry.
The future of customer experience relies on internal, operational actions and how users generally interact with your website. So, instead of focusing on one aspect, businesses must consider all access points to provide a holistic experience for better customer interaction.
Moreover, even if your customers have an excellent experience with your brand, your effort will be in vain if they interact differently with physical stores, advertising, or social media. CX needs to be recontextualized and improved. It needs to consider other aspects into the equation, such as brand, culture and organization, strategy and technology, and data. All these should gear toward attaining your business goals.
Search engines like Google continuously update their search engine abilities as new research surfaces. That means that your search engine learning abilities, including how you present your website to users, must improve alongside the changes. In short, the methods for website optimization expand, and they must adapt to new technologies.
Google has developed powerful tools over the years, including a network of content and mentions of authors on the web that link back to the main bio page or central location. Google also uses this to determine the relevance of search results that an author might be linked to. This update was based on identifying content and improving access for users. That makes optimization strategies necessary for businesses, especially in an ever-changing search environment.
Consistency is Key
Google advocates for consistency in websites and SEO solutions, which you should also implement in your mobile SEO strategy.
By maintaining technical consistency in how your website was built and organized and how your strategy is implemented across platforms, you make SEO signals clearer for search engines. Along with that, you also make the site experience better for your users.
When you create a uniform goal across different platforms, you can guarantee that the user experience is similar across all digital access points.
Mobile SEO will constantly be evolving and adapting new technologies to improve the market. That makes change necessary for your brand, too. Different factors may also affect how the internet operates, such as new legislation and regulations, but adapting to changes is key to survival in the digital world.
Nick the Marketer is a full-service digital marketing agency in Birmingham, Alabama. We help small businesses create paying customers through SEO, social media management, pay-per-click ads, and website design. Our services include Facebook, Youtube, and Google ads, mobile-first websites, geofencing, retargeting, and more. Schedule a call or get a free digital footprint today! Call us at (205) 918-8159.