The process of monitoring an ad or promotional campaign’s success is known as SEO tracking. It allows you to see the progress of your ads, and it also tells you how far you need to go to gain more customers and increase your sales figures. It all seems straightforward until you realize that you can also use it to topple the competition.
If you want to know how to overtake your competitors using SEO tracking, look no further than our helpful tips below.
1. Keep an Eye on the Traffic
It is common for people to focus on their keywords, but you should also keep an eye on your competitors’ traffic. The traffic is a good indicator of how much success they are enjoying in their business. If they are getting a lot of traffic, you can either adjust your strategy or put your plan into action to see if you can get traffic like theirs.
Also, you need to see if they are getting any organic traffic or if they are using pay-per-click methods. Once you know how they are getting their traffic, you can make changes in your campaign accordingly.
2. Remember to Link as Much as You Can
You may think that your competitors are not in a different league than you, and they don’t have much power over you, but a mistake like that can result in a huge problem. You will soon find out that your competitors have more links than you do, which means more traffic to their site, which could negatively affect your site’s rankings in the long run.
If you want to overtake your competitors, you need to make sure that you have as many links as they do. They might be ahead of you now, but that doesn’t mean that you can’t beat them.
3. Check Out Their Web Presence
SEO tracking is not only about your site and how people get to your site. You also need to check out your competitors’ sites and how people are finding their sites. There are a lot of SEO tools that you can use, but you also need to do some manual checking.
If you check out your competitor’s site, you will be able to see how people are finding their content. Also, you can track how long people are staying on their site and where people are going when they leave. These are all indicators of how successful your competitor is.
4. Get the Smart Insights
If you have Google Analytics installed on your site, you are lucky. You can get the best insights by tracking your site’s progress. You can get the same insights for your competitor, too.
You can find out how people are finding your competitor’s site, and you can even see if there are any issues that are causing people to leave their site. If you find out that there is an issue with your competitor’s site, this could mean that there is a possibility that you can swoop in and take their traffic, too.
5. Test Your Theory
When you have a theory of how you can overtake your competitor, you should never just assume it will happen. You need to test out your theory and see if it works. If your theory is right, you will soon find success. If you are wrong, you need to develop a better idea that will help you gain the traffic you want.
SEO tracking is an efficient method that you shouldn’t overlook if you want to overtake your competitors. Once you know how your competitor is succeeding, you will be able to see what works for them and what doesn’t. You can take their tactics to your site and use them to launch a successful ad campaign that will help you beat your competition.
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