How to Use Geofencing and Geotargeting for Google Ads

With the rise of mobile usage, Google has developed new ways to target ads to consumers. Google Ads recently released new features for geofencing and geotargeting. They are both parts of location-based marketing, but they have different uses. 

Drawing a virtual fence around a specific geographic location constitutes geofencing, whereas geotargeting entails using various strategies to target particular users.

Geofencing allows businesses to target ads to users based on their location. This can be a valuable tool for companies who want to target customers in a specific area or customers who are likely to be interested in their products or services.

Furthermore, geotargeting allows businesses to target ads to users based on their locality and behavior. With this, companies can tailor their marketing messages to reach people in specific geographic areas or target ads to people with particular interests or demographics. 

These new features are available to all businesses but are especially useful for small businesses. If you’re unfamiliar but interested in utilizing those, here’s how you can get started:

1. Identify the Coordinates of the Area You Want to Target

By identifying the coordinates of the area you want to target, you can ensure that your marketing efforts reach the right people.

There are a few different ways to identify the coordinates of your target area. The first is to use a mapping tool like Google Maps. Zoom in on the area you want to target and click on the “Get directions” button. Then, click on the “More options” link and select “Get latitude and longitude” from the drop-down menu.

Another way to find the coordinates of your target area is to use a GPS device. If you have a handheld GPS unit, enter your target area’s address or general location. The unit will then give you the coordinates for that location.

2. Use Customer Location Data to Provide Additional Value

Location data can provide valuable insights that can help businesses to improve their products and services. Companies can better tailor their offerings to meet their target market’s needs by understanding where their customers are. Additionally, companies can use location data to improve their marketing efforts and target their advertising.

3. Create Location-Based Landing Pages

As a business owner, you know geotargeting and geofencing are powerful tools to reach potential customers. But what’s the best way to use these technologies?

Creating location-based landing pages is a great way to ensure your message gets in front of the right people. By targeting your page specifically to users in a particular area, you can increase the chances that they’ll see it and be interested in what you have to say.

When creating geofencing and geotargeting campaigns for different channels, take the landing page into account. Your landing page’s content should match the advertising message, mainly if it refers to specific geographic locations. Another innovative tactic is to make a landing page that dynamically adjusts the message to the target audience.

Conclusion

Google Ads allows advertisers to target their ads using geofencing and geotargeting. Geofencing allows you to target ads to users within a particular geographic area. At the same time, geotargeting will enable you to target ads to users in a specific country or city.

Both geofencing and geotargeting can target potential customers near your business or who are likely interested in your products or services. Geofencing is particularly effective for local companies that want to reach potential customers nearby. Geotargeting is also helpful for businesses that want to get potential customers in specific countries or cities.

Nick the Marketer is the best digital marketing service in Birmingham, AL, if you’re interested in using Google Ads to reach potential customers through geofencing or geotargeting. Through digital marketing services, we assist small businesses in generating paying customers. Alternatively, we convert clicks into customers. Contact us now to get started!