A Checklist to Help You Stay on Top of Your On-Page SEO Content

It’s the first month of the new year! This is prime time to make changes, adjustments, and improvements to your marketing strategies and tools. One of the things you should pay attention to this year is your On-Page SEO content. Whether or not your marketing worked out well last year, this is a new era. It’s time to level up and boost your efforts.

Today, we want to help you get ready for the year to come by providing the ultimate checklist that will help you increase rankings.

Here are the top factors you should pay the closest attention to this year:

1. Primary Keyword in Your Title Tag

We are smack in the middle of the first month of the year, which means we have a lot of time to make adjustments and improvements. What’s the first improvement you should make? Make sure that your primary keyword is in your title tag.

A title tag is one of the most critical aspects of your website. It is one of the first things that people see, and it is one of the first things search engines see. Google considers a title tag as the main content of your page. A title tag allows you to tell people what your page is about while in the browsing/searching stage.

Make sure that your title tag is set up correctly. Set up your title tags so that your primary keyword is in your title, including the most important keywords. As you may have guessed, the key is to make it compelling enough to entice a searcher to click your page.

2. Page Title in H1 Tags

An H1 tag is another important and influential way to tell people about your website or webpage. You can think of it as the title tag’s successor. The H1 tag is the largest section in your webpage’s code. It is meant to provide a summary of the page. The title of your H1 tag should be similar to the title tag. It should be the most important keyword on the page.

3. Meta Description Tags

The meta description tag is another opportunity to drive home your primary keyword. It’s what shows up under the link. It’s important to note that the words in this tag are only seen when the object is hovered over with a mouse. However, even though it isn’t seen, it is essential to note that search engines read this tag.

Google looks at this tag to add context to your page. It will use it to show searchers what exactly the content of your page is about. It helps them understand it better. This is the perfect opportunity to drive home the main keyword of your page again. The goal is to make their decision to click easier.

4. URL Length

Don’t get too long-winded. It’s better to keep your URLs short and sweet. The reason for this is that long URLs are difficult to remember. They aren’t user-friendly. They are inconvenient. You want the URL to be practical and easy to use. If it’s too long, then it isn’t.

5. Content on the Page

This is the heart and soul of your webpage. This is the part where you can shine and show off your expertise. This is your chance to list a bunch of details. Be sure to use this as an opportunity to reiterate your main keyword and a handful of related keywords. 

The more keyword variations you use throughout your content, the better. The more times you can use the keyword, the better. This is what will help you rank better and drive more traffic.

The Bottom Line

You can do a lot to improve your On-Page SEO content. However, one of the biggest things to keep in mind is that you don’t have to go overboard. You only need to make slight adjustments and that can already make a world of difference. You don’t have to rewrite the page. Just review where you can improve and do it. The rest can come later in the year. 

Hopefully, this helps you get started with your On-Page SEO content. Make sure to use this list to help you level up your on-page SEO this year.

If you are looking for creative and reliable digital marketing services in Birmingham, AL, you’re in the right place. Here at Nick the Marketer, we offer full-service digital marketing services for clients in need of innovative and creative marketing solutions. Our agency is focused on lead generation through website design, SEO, PPC, and social media management. Schedule a call with us today, or get a free digital footprint online now!