There are so many aspects that can affect how well a business does in terms of brand visibility and consumer attraction. When it comes to the digital space, one of the most essential things is web design.
Many tend to neglect the appearance and functionality of their website, but not prioritizing them can bring some consequences as to how your brand is perceived. It can also prevent a brand from accessing different benefits that would increase business growth. Here are some reasons why you should consider focusing and getting stellar web design.
It Sets a Good First Impression
Although it’s encouraged not to judge a book by its cover, it’s an entirely different story when it comes to businesses online. A site visitor often takes just 10-15 seconds to look at your business’s website and decides thereafter whether they want to check out your site further and what it has to offer.
It can be tough to get site visitors to click on your business, so the best thing to do when people are finally checking it out is to make that first impression count. Create an awe-inspiring design that would be able to reflect what your business is all about. And remember to create a design that’s easy on the eyes and would pique others’ interests.
It Shows Your Legitimacy
A poorly designed website doesn’t bode well for your business in terms of legitimacy. There are so many scammers online now, so customers are wary of any red flags that can be an indicator of that. If you want customers to understand that your business is genuine and authorized, one way of projecting that is through web design.
One of the elements that can contribute to a legitimate website is visuals. Putting a face behind the brand is an excellent way of building trust with interested customers and showing them that it’s safe to make a purchase.
It Boosts Your SEO Ranking
When a site loads too slowly, has a confusing layout, or lacks any avenue for interaction, search engine algorithms interpret that as signs of an unhealthy user experience. As a result, this would make your website get recommended less and lower your rankings.
Web design can make or break just how well your SEO ranking is, so focus on making it the best it can be in terms of loading speed and navigation. Speak to a professional about how you can improve your Core Web Vitals.
It Stands Out from Competitor
There are millions of sites online every day, with a good chunk of that under the same industry. Whether you’re offering a product or service, keep in mind that there are competitors who are in the same space with their own version to sell.
Make your web design as clean and unique as possible. The goal is to at least measure up to the industry’s leading websites and let your customers know that yours is as worthy as those sites.
Have a little more patience and attention to detail when developing your website and its design. That extra time and care can pay off in the appearance of your business and its position in the industry in the long run.
Looking for an affordable web design agency in Birmingham, AL? Nick The Marketer offers full-service digital marketing services such as website design, SEO, PPC, and social media management. Contact us today!