Regarding lead generation, pay-per-click advertising can be a powerful tool. However, simply running a PPC ad campaign is not enough. It’s best to carefully consider a few factors to ensure your campaign is successful.
There are several lead generation strategies that can be used with these advertising campaigns. Here are eight key strategies to consider for your PPC ad campaigns:
1) Place Ads on Where Your Audience Is
This means placing ads on websites and search engines where your target audience is most likely to be found. Tools like Google AdWords may help you research the websites where your target audience will most likely be. There isn’t a one-size-fits-all solution, as the answer will vary depending on your target audience.
2) Ensure Proper Tracking Methods
Properly tracking your results means tracking not only the total number of clicks your ads are getting but also the number of leads and sales that are generated from those clicks. Without proper tracking methods in place, you will not be able to determine which strategies are working and which need to be improved.
3) Get Specific in Your Ad Campaigns
The more specific you can be with your ad campaigns, the more likely you will reach your target audience. This entails directing a specific message to a particular audience. Advertising that is focused on a specific audience will be more successful than generic ads that aim to appeal to everyone.
4) Offer Up Compelling Offers
If you are not offering something people want or need, they will not likely take the time to click on your ad. To fix this, your offer must be compelling enough that people are willing to take action. It could be a discount, a freebie, or an exclusive offer. Whatever you choose, it should be something that is relevant to your target audience, and that will appeal to them.
5) Target Keywords with Intent
When you create your ads, the keywords used in your campaigns must be well-researched and targeted to the right audience. Choosing relevant keywords also helps your ad to be more visible in search engines. If you choose the wrong keywords, your ad will not be seen by the targeted audience.
6) Ready Landing Pages on the Site
Landing pages are what customers will be directed to the moment they click on your ad. These must be relevant to your ad and offer, and they must be visually appealing. If you don’t have a relevant landing page, the user will likely leave your site without taking action.
7) Utilize Ad Extensions
The use of ad extensions can significantly improve your ad’s click-through rate (CTR). This is additional information that you can add to your ad, and they can include your business’s address, phone number, and more. It can be helpful for potential customers who are looking for more information about your business before they make a purchase.
8) Have Tests and Analysis
Make it a point to constantly test and analyze your ads to see what works and what doesn’t. It can be done by trying different headlines, descriptions, images, and call-to-actions to see what gets the best response. This will help you to make the necessary changes to improve your ads.
In conclusion, PPC advertising can be a good way to generate more leads and sales for your business. Using these lead-generation strategies, you can create highly effective PPC ads that will soon generate a good number of leads.
Nick the Marketer is a full-service digital marketing agency in Birmingham, AL that’s focused on lead generation through website design, SEO, PPC and social media management. Get in touch with us today.