We live in the social media age. Today, social networking sites are used by over 3 billion individuals. There are several fallacies surrounding social networking. But we’re here to dispel popular social media management myths. Read on!
Top Social Media Marketing Myths
You Must Be Present on All Platforms
With so many social media networks to select from, it may be tempting to sign up for all of them at once. Try to avoid temptation and concentrate on platforms that produce the best outcomes for your business. If your sector indicates that Twitter is the most fantastic fit for your sort of business, avoid focusing too much emphasis on Google+. Time is money, and focusing on too many different platforms can only result in your resources being stretched thin.
It is Only for the Youth
This is one of the most common social media myths. Social media marketing is effective for all ages. While many people use social media platforms to connect with friends, others use them to build relationships with potential customers. Social media marketing is effective for all generations.
It is Only for Marketing
If you are using social media marketing as a platform for promotion, you are only scratching the surface. Social media platforms help foster personal relationships, establish your brand, and develop customer support channels.
Email is No Longer Relevant
We are living in a world where email usage continues to grow. Email marketing is effective for communicating with your customers. Email is also effective for building customer loyalty. Companies that use email marketing report an average 12% revenue increase.
Social Media is Totally Free to Use
There is no question that social media is a free medium in general. There are, however, certain particular services or free social networking tools that you may use after paying a small fee. You may, for example, organize a sponsored campaign for your social media posts. These populate the same on a dashboard, displaying to your target audiences to gain the most views from possible buyers. The most obvious example is personalized Facebook branding, which simply captures users’ attention to your business.
You’re Not Using Enough Hashtags
Hashtags can be a valuable tool for gaining more exposure on social media. However, you should not incorporate them in every post. Using too many hashtags can come across as spammy, and they can actually hurt your chances of being seen by people.
All Social Media Agencies are the Same
There are many different social media agencies out there. Some will specialize in a specific niche, while others will focus on a specific platform. It is essential to find an agency that is a good fit for your company. When you find a company that has experience on multiple platforms, you might be able to save yourself some money on the service.
Social media is growing rapidly. It is now a place to not only socialize with friends but also to make business deals. All these myths about social media management and so many other myths have a bit of truth, but there is a difference between the actual truth and a myth. If you keep these myths about social media management in mind, you can learn how to use social media for your business and use it better.
If you need help with social media marketing in Birmingham, AL, Nick the Marketer would be glad to help you. We help you with your lead generation efforts through SEO, web design, and social media management. Contact us today!