YouTube, the second most popular search engine on the planet, is one of the most effective platforms for businesses looking to capture their customers’ attention. With each video view, the likelihood that your advertisement will be seen by someone interested in what your company has to offer increases.
In this article, we’ll examine the different kinds of YouTube ads that you can use to boost your business.
1. Unskippable In-Stream Video Ads
The first type of YouTube ad is a unskippable in-stream video ad. In-stream ads appear before, during, or after a video is watched in real-time. These ads cannot be skipped after 5 seconds of playback.
Unskippable brand ads are great for their production value. These videos are similar to television commercials in that the video contains several shots of the advertised product or brand.
This type of YouTube ad is excellent for branding purposes. There is no restriction on the length or number of shots used in the video. However, your video ad must be more interesting than the video viewers’ intended to watch to capture their attention.
2. Shippable In-Stream Video Ads
Another type of YouTube ad is a shippable in-stream video ad. These ads are essentially the same as unskippable in-stream video ads, except they can be skipped after 5 seconds of playback.
These ads are best for business owners who want to capture the viewer’s attention. They’re not as effective as unskippable ads for branding or other corporate purposes.
3. Non-Video Ads
The third type of YouTube ad is a non-video ad. Non-video ads are displayed as banners or squares between videos or on the side of the video player.
Non-video ads are great for boosting your brand awareness because they expose your company name and logo to your target audience without them having to watch another video. This will increase your brand’s recall.
4. Discovery Ads
The fourth type of YouTube ad is a discovery ad. Discovery ads are video ads shown to people who are not actively seeking out a video to watch on YouTube. These ads are “discovery” ads because they are generally delivered to people who are not actively seeking a video to watch.
Discovery ads can be shown to people who recently visited your website, viewed your Facebook page, or subscribed to your blog. These ads can be effective because they are delivered to people who are already interested in your company’s products or services.
These ads are also effective because they can target specific geographic areas. For this reason, you can use them to target different countries for different advertisements.
Now that you know the different types of YouTube ads you can use to boost your small business, it is time to start thinking about your target audience and what they would be interested in seeing in your video ad.
If you’re unsure of where to start, ask your target audience. The more data you can gather about your target audience, the better tailor your video advertisement to their needs. This will increase your video’s engagement rate.
Are you ready to explore and reap the benefits of YouTube ads for your business? Partner with us! Nick the Marketer is an expert in Youtube Ads in Birmingham, AL. Contact us today to see if we are a good fit for your business.