About 21 years ago, Google began offering an online ad platform for third-party advertisers and agencies to use. Today, known as Google Ads, the platform operates on a pay-per-click (PPC) model, allowing marketers to pay for product offers, service listings, video applications, and other services.
When used effectively, Google Ads can accomplish wonders for a company. Today, Google Ads brings a $150 billion ROI to Google and is definitely its top revenue-generator in its plethora of apps and services. This is because of its effectiveness, proven by millions of advertisers and enterprises using it today. With the right strategies, you can optimize Google Ads to boost visibility and conversions for your brand.
Let’s look into the top five reasons you need to include Google Ads in your marketing strategies today:
1. Broad Reach
One of Google Ads’ key advantages is the platform’s vast reach. Google owns 92.47 percent of the search market and processes more than 20 petabytes of data and 3.5 billion searches daily. Whether there are a million or a dozen daily searches for your business, Google’s reach allows you to build brand awareness and recognition.
2. Quick and Accurate Metrics
Online marketing is far more quantifiable than TV ad spots or billboard advertising. This is due to the recent investment in internet advertising technology, and no algorithm measures faster or more precisely than Google Ads.
Google Ads offers a broad variety of PPC metrics that allow you to assess the effectiveness of different components of your campaign to an nth degree. These detailed reports will enable you to evaluate if your ads have reached your expectations and what you can do to improve them.
3. Accurate Targeting
Not all inquiries will be relevant, so you need to target a subset of similar queries. This is an excellent incentive to use Google Ads with their precise targeting to fine-tune your data.
Businesses may retarget clients who have indicated an interest in their products by visiting their competitors’ websites. This remarketing can help move leads through the sales funnel and help you target the right people at the right time.
4. Only Pay per Click or Results
Because of the nature of PPC advertising, you will only be charged for the number of times your ad or link is clicked. This implies that if the campaign isn’t as effective as predicted, you won’t lose money because Google won’t charge you for the clicks.
If you set up your campaign right, the number of clicks you get will more than likely be worth the money you’ll be paying for.
5. Highly Flexible
Because Google Ads campaigns may be tailored to specific target demographics and internet visitors, they are incredibly flexible. Time, language, area, device used, and more criteria may be applied to your viewers.
You may also choose keyword match kinds that will display your ad to those who use those specific phrases. You may also offer Google Ads negative keywords, which are phrases you don’t want your website or ad found under. It’s crucial that Google often searches for your organization or industry. If not, Google Ads may not be the answer.
Together with a solid SEO (Search Engine Optimization) strategy, AdWords can help you improve your exposure to Google and its Partner Products. However, Adwords works better than SEO because it delivers faster and better results.
Using Google Ads, you may simply get on the first few pages of Google above other organic results. Your ad will be accessible within 24 hours after launching your website.
Undeniably, the majority of your competition is undoubtedly using Google Ads as well. So, if you don’t want to fall behind, consider upgrading your SEO!