If your business doesn’t have a social media marketing plan, you’re leaving money on the table. Of course, smart business owners like you already know this.
If that’s the case, you’re probably wondering what all goes into a social media marketing plan. That’s a great question! Regardless of what type of business you have or what you’re selling, a social media marketing plan is tailored to your company and your customers. Below, we’ll go over some common mistakes about social media marketing plans.
Publishing Content without a Strategy
Let’s face it. You probably know content is important in social media marketing. But how do you get the content you publish on your social media accounts to reach your goals? You need a strategy. A social media marketing plan directs you to ask yourself questions like: Who is my audience? What kind of content do they like to see? How often should I post? What should I post?
A social media marketing plan will keep you on track as you create content for your social media marketing plan. It will help ensure that you’re posting the right kind of content at the right times.
Targeting the Wrong Audience
In social media marketing, it’s important to know who your audience is. When you target the wrong audience, you won’t attract the type of customers you want. A social media marketing plan will help you figure out who exactly you’re targeting.
You should also have a good idea of how much time you want to spend on each platform. Those decisions will affect the type of content you create and the voice you use on each platform.
Not having a strategy in place can cause you to spread yourself too thin across the platforms. This can leave you exhausted, and your audience won’t know what to do with you.
Undermining Your Audience’s Goals
There are two main goals you want to achieve in social media marketing: You want your audience, or followers, to engage with your content and you want them to remember you and your brand. If you don’t create posts that align with your audience’s goals, you can actually be working against your goals.
Let’s say your audience is using social media to find new services for their small business. If you’re posting more about sales than you are about how to start a business, your audience might unfollow you. They’re on social media to meet other business owners — not to buy your products.
You want to make sure you’re creating content that leads your audience to the kind of action you want them to take. A social media marketing plan will help you do this.
Failing to Research Your Competitors
If you’re not researching your competitors and the content they’re publishing, you’re missing out. How can you come up with a social media marketing plan if you don’t know what your competition is up to? You can’t!
You can learn a lot about your competition by paying attention to their social media marketing. What’s the tone they use? How often do they post? What types of content do they publish?
You can find out how they’re doing on the platforms you’re targeting, too. The answers to these questions will help you tweak your own social media marketing plan to fit your audience’s preferences. If you don’t know what your audience likes, you won’t be able to attract the customers you want.
Not Measuring Your Social Media Marketing
One of the most important steps in a social media marketing plan is measuring your results. If you’re not measuring your social media marketing, you won’t know what’s working and what isn’t. That’s a big problem if you’re trying to create a social media marketing plan for your business.
The two main ways to measure your social media marketing are engagement and conversion rate. Engagement is how many people like, comment, or share your content. Conversion rate is how many people take the action you want them to take. For example, if you want people to sign up for your newsletter, social media marketing with a conversion rate could be how many people subscribe to your newsletter.
Social media marketing is a moving target. If you’re not adapting to its changes, you’re missing out on opportunities. A strong social media marketing plan will help you identify your audience and align with their goals. After all, what’s the point of having a social media marketing plan if it doesn’t reflect your market?
Nick The Marketer offers social media marketing in Birmingham, AL, that drives results and helps you get more leads. Let us make your social media marketing work for you! Contact us to get started!