If you have a social media account for your business, it’s likely that you already have a social media strategy that you’re doing right now. That, or you’re probably just winging it. But even if you do have a strategy, the question remains – is it working for you?
How long has it been since you have taken a deeper look at your existing social media strategy and checked if it’s still delivering the results you want for your brand? If you can’t remember, chances are, it’s time that you not only revisit those strategies but update them, too.
But how do you know if it’s time for new strategies? Here are some telltale signs:
Sign #1: You Have No Idea What to Post
A big part of an effective strategy for social media is content creation and curation. This is highly important because you never want to run out of things to post! And you don’t want to and shouldn’t post just anything, right? So, if you find it hard to think of things to post or you’re often wondering if the things you post make sense, it’s likely that you can do with an updated social media strategy.
Sign #2: Your Posts Are All Promotional
If there’s one thing that’s worse than having nothing to post, is drowning your audience with promotional content. Sure, it’s not wrong to promote your brand and products. It is, after all, one of your main purposes of being on social media. However, if all you ever post are photos of your products, upcoming sales, and the like, your audience will easily get tired of your brand and it’s likely that they’ll stop following you. You need to be more creative with your posts, and for that you need a new social media strategy.
Sign #3: You Only Post What You Want
Yes. We know it’s your account and you can certainly post anything you want. However, if it’s a business social media account and you really want your brand to get positive online attention, you need to stop focusing on what you want to share to your audience and start posting what your audience wants to see. For your social media strategy to be effective, you need to understand who your target audience is and what their social media habits are like. If you don’t have any idea what these are, it’s time to call an expert to revamp your approach to social media.
Sign #4: Your Engagement Is Either Unmoving or Dropping
The reason you’re on social media is because you want growth for your brand. You want to reach as many people as possible and engage as many potential customers as you can. Some of the things that tell you your efforts on social media are working are the number of likes, comments, and shares you get. While there will certainly be days or weeks that are slow, it shouldn’t be like that all the time. Ideally, you’ll see a steady growth on social media and if you’re not seeing that, your social media strategy will do well with an overhaul.
Sign #5: You’re Not Getting Sales from Your Social Media
While you might think of social media platforms as a means to spread word about your brand, with the right strategies, they can also be a helpful tool for your sales. For instance, you can offer social media-related discounts. You can offer a code that customers can use and you can track to see how many customers have made a purchase through that particular campaign. Social media should also be able to tell you how much revenue it’s driving for you. If not, you’re going to need a new strategy for your social media.
Sign #6: You Hardly Have Time to Manage Your Social Media Accounts
If your brand’s social media is almost always an afterthought for you, or if you can hardly fit in the time to post and monitor the performance of your accounts because of your other responsibilities, it’s clear that you need a professional to help you with your social media strategy, and perhaps with its management.
Social media can be a very effective tool for brands and businesses of all sizes. If you notice any of the signs we shared above or you simply feel that your social media efforts are not delivering the results you want, then you should not waste any time. Consult an expert in social media marketing in Birmingham, AL, who can help you with your social media strategies as soon as possible.
Nick the Marketer’s full-service digital marketing agency in Birmingham, AL, offers our expertise in social media management, SEO, PPC, web design, and other services. Schedule an appointment with us today so we can discuss social media strategies!