When it comes to making sure your customers find you, a well-developed Google Maps listing can make you visible to the right people at the right time. If you ask most digital advertising agencies in birmingham, they’ll tell you that visibility is key to growing your business. This is why you must learn how to properly optimize your Google Maps listing so customers can easily find you. Here are some optimization tips to help you reach the top of relevant rankings.
Claim Your Google Maps Listing
First things first, you need to have your business listed in Google Maps. However, it’s not enough to just have an existing listing there. The next step is to claim your listing as it unlocks the ability to include important details about your business. It’s also a great way to boost your ranking on Maps.
Add Relevant Details
Adding some vital information to your listing is a crucial step. People will start to recognize that you are a legitimate business operating in the area, complete with an address, contact information, and brand description. Other details needed on your listing include:
- Business name
- Service area
- Brand website
- Products and services
Upload Photos to Your Listing
While it may seem trivial at first, adding professional-looking photos of your business can score you major points on your Maps listing. Photos demonstrate that you are an active and compelling brand. Images uploaded can catch the eyes of consumers conducting local searches. Essentially, it gives them an idea of what your establishment looks when they look for your location.
Get Good Reviews
Customers have a tendency to go to businesses that have amazing reviews written on their listings. When these potential customers read about other people’s positive experiences with your business, they’re more likely to reach and come to find you. Your Maps listing allows users to post reviews. All you need to do is wait for new posts or maybe convince your customers to put in a good word for you in Google Maps.
Consolidate Your Listings
There are times when multiple locations or phone numbers pop up on Google Maps, even if they’re for the same single-location business. This has the potential to confuse your customers, so it’s better to consolidate any extra listings. Make sure your one true listing gains traction in the rankings and not those duplicate listings.
Post Consistently on Your Listing
Just as fresh content can benefit your website or social media strategy, the same goes for publishing posts on your business listing. Google takes note of regular posting when ranking businesses. Beyond this, new content helps encourage customer engagement and generate buzz.
Make Your Website Mobile-Responsive
What usually comes before or after a customer sees your Google Maps listing? More often than not, it’s to visit your website. Since 68% of users use their smartphones when searching, you need to make sure that users find your website easy to navigate and is mobile-friendly. Your optimization efforts become worth the time and investment when your Google Maps listing links to a well-developed and mobile-responsive website.
Nowadays, it doesn’t take a genius to realize that Google Maps listings play an essential role in helping customers find your business. If you have a brick-and-mortar store or office, then you’ll surely benefit from these optimization tips by making sure your business is visible and easy to locate.
Need help marketing your business to the right audience? Nick the Marketer is here to help you achieve that and more. We are a full-service digital marketing agency in Birmingham, providing SEO, social media marketing, digital advertising, and web design services to small businesses. Let us help you turn clicks into paying customers. Schedule a call with us today!