Here’s a surprising fact: more than five billion videos are watched on YouTube every day.
With more than a billion users on the platform and over 300 hours of video content being uploaded each minute, YouTube has become a prominent fixture of the internet as we know it. Since it was introduced in 2005, YouTube has seen immense levels of growth thanks to its continuous improvements and global connectivity.
Today, the world’s biggest video-sharing social media platform has expanded in various ways, ranging from education to streamingâ€”all of which show its vast capabilities. One particular development businesses must watch out for is its ever-growing role in the world of digital marketing and online advertising spaces.
YouTube in the World of Video Marketing in 2021
YouTube has made it far easier to upload videos on the internet, making it a pioneer of online marketingâ€”even more so amid shifting consumer behaviors. Modern consumers are more visually dependent than ever, so digital marketing strategies cannot thrive if they’re not outfitted with video content. For this reason, it’s easy to see why YouTube is a pivotal figure for video marketing and its growing importance.
Without YouTube and video marketing in your digital strategy, you will miss out on valuable opportunities that will allow your business to rake in more growth and visibility. YouTube has a tried-and-true ad platform that can quickly punch up your return when it comes to profit. In today’s markets, YouTube advertising is especially crucial because audiences consume tons of video content year after year!
Building a Profitable YouTube Advertising Strategy
YouTube’s advertising platform can seem quite overwhelming because of the index of jargon, buttons, and numerous charts. However, you must look past the intimidation because they will allow you to see the best results you’re looking for when you apply the right strategies.
For a better idea of what you need to gain more returns for your efforts, here are various tips and tricks you can use:
Tip #1: Pick Your Ad Format Carefully
One of the most critical and complex aspects of YouTube advertising is the ad formats that it allows you to use. There are many different options, such as bumper ads, sponsored cards, and skippable adsâ€”all of which come with their respective pros and cons.
By noting the best uses for these formats and understanding your business goals, you can leverage the option that will best work for your ideas and help you rake in more conversions.
Tip #2: Target, Target, Target
In the world of YouTube advertising (and digital marketing, in general), specificity is king because it allows you to extend your message to specific audiences that are likely to convert. This is where targeting comes in handy because it will enable you to leverage best practices and ensure that your budget is allocated correctly.
An astounding aspect of YouTube’s advertising platform is that it provides a great level of flexibility over controlling who sees your ads. Once you learn to use features such as demographic targeting, custom affinity audiences, and in-market audiences, you’ll start seeing immense results in no time!
If you’re keen on making bank with YouTube’s thriving advertising platform but don’t know where to begin, it’s always a good idea to enlist the services of a professionalâ€”such as Nick the Marketerâ€”to help you out.
While the world of digital marketing is a cornucopia of jargon, tools, and strategies that any decision-maker should be aware of, one tool that stands out is YouTube advertising. Through the help of this game-changing platform, your business will have everything it can use to make the most out of video marketing!
Are you looking for an affordable digital marketing agency in Birmingham, AL, that can take care of your needs? We’ve got you covered. Get in touch with us today to learn more about our solutions!