When they are interested in getting to know a product, a company, or a brand, the first thing people do is search for them online. In this search, they may come across the company’s digital footprint. That includes all their official online pages, online reviews, photos, videos, and everything else there is about the company recorded by the search engine.
Creating content and putting it out there is essential for a business owner as it is how people learn about your business. However, it would be wise to be mindful of what you put out there because it defines how people see your company.
Many factors affect what this collection of impressions and online posts tell about your business. One of the biggest key elements that impact your digital footprint is search engine optimization or SEO. If you want to learn how that happens, this article will help you understand.
What Is SEO’s Role on Your Digital Footprint?
As we mentioned before, the digital footprint refers to all online records trail you leave from all your online activities. That includes your website, social media activity, and everything else you can think of. These imprints are what search engines use to track your activity across different sites and help them find records and accounts about your company.
Meanwhile, SEO is all about using different elements such as keywords to make your online presence more visible. The more your content attracts attention, the more traffic and opportunities that could convert into possible customers.
In other words, it is through SEO that all your online presence becomes visible on the internet, and it is through this activity that people find your brand, product, service, and company online.
On the other hand, SEO also serves as the means for the search engine to get to know what your business and company are about, helping them provide better content to the audience.
How to Take Control of Your SEO
An online presence is crucial, but it should be aligned with what personality and info you want your company to reflect. If you want complete control over what people see about your company, you should be mindful of these categories:
1. Local and Mobile Search
SEO is a much more complex endeavor than people think. SEO may be used online, but it can be applied through different online mediums. Two of the most common platforms used are local web searches and mobile searches. If you want to turn these people onto your business location, try integrating local keywords as much as possible. Placing a page on Google My Business would also help your page appear on many people’s search results.
2. Video Search
More videos appear on the top of the search results page nowadays. If you also want to have a presence in that field, make sure to create relevant and exciting video content for your page and optimize it accordingly. Make sure it is of good quality and to add all details necessary to its description.
3. Voice Search
Voice search is one of the newly developing fields of SEO. More people are relying on voice assistant technology to find the answers they need. You need to learn how to optimize your website for voice search so you can stay ahead of this developing technology.
The digital footprint consists of everything that appears on the web, and SEO plays a vital role in that. Everything your company produces online optimizes your site and impacts your digital footprint. At the same time, it determines what would appear in search results and what would not. If you want to maximize this opportunity, work with the top SEO agency.
Nick the Marketer is a full-service digital marketing agency focused on helping clients increase their lead generation through SEO, web design, PPC, and social media management. If you need the top SEO agency in Birmingham, AL, we are only one call away.