Marketers, Designers,
Strategists. All in.
Meet the team behind Nick the Marketer and our brands. We’re a group of people working together across everything we build. Everyone’s involved, and everyone contributes to the outcome.
Leadership 02
Nick Hoard is the Founder of Nick the Marketer, a full service digital marketing agency helping small businesses turn clicks into customers through SEO, digital advertising, social media marketing, and high converting website design. With more than a decade of experience in marketing and advertising, Nick has built the agency around one simple goal: creating strategies that generate qualified leads and measurable growth for the businesses NTM serves.
As Nick the Marketer expanded, Nick saw an opportunity to bring the same results driven approach to the healthcare industry. That led to the creation of Patient Care Marketing Pros, NTM’s specialized healthcare marketing division focused on helping urgent care centers attract more patients and grow their businesses through strategic digital marketing.
Today, Nick continues to lead the Nick the Marketer team as they work with businesses across a variety of industries while also helping Patient Care Marketing Pros serve urgent care organizations nationwide. He co hosts Walk Ins Welcome: A Healthcare Marketing Podcast, a leading podcast focused on urgent care marketing, and has been featured by industry leaders including Experity and Solv for his insights on digital growth and healthcare marketing.
A problem solver at heart, Nick has built his career by learning through action, surrounding himself with talented people, and looking for opportunities where clients, team members, and partners can all win. Outside of marketing, Nick is a certified private pilot who enjoys the challenge and freedom of flying. He lives in Birmingham, Alabama with his wife, Heather, and their three boys, where life stays busy, entertaining, and full of adventure.
Michael Ray is the Chief Operations Officer at Nick the Marketer, bringing more than a decade of hands on experience in digital marketing, professional sales, and business growth. His background across both marketing and sales gives him a strong understanding of what it takes to generate qualified leads, improve conversions, and turn marketing opportunities into real business growth.
At Nick the Marketer, Michael helps lead operations and plays a key role in ensuring the team delivers effective strategies, strong client communication, and measurable results. His experience allows him to bridge the gap between marketing strategy and sales performance, helping businesses get more value from every lead they generate.
Michael has also played an integral role in Patient Care Marketing Pros, Nick the Marketer’s specialized healthcare marketing division. Since 2019, he has worked closely with urgent care organizations across the country to develop strategies that increase patient volume and strengthen patient acquisition.
In addition to his role as Chief Operations Officer, Michael co hosts Walk Ins Welcome: A Healthcare Marketing Podcast, where he shares practical marketing and growth strategies with urgent care leaders looking to strengthen their organizations and reach more patients.
HR & Finance 02
With more than 25 years of experience across nonprofit and corporate organizations, Kimberly brings a strategic and well rounded approach to the operations behind Nick the Marketer. Her background spans finance, human resources, sales management, marketing, and advertising, giving her a unique ability to connect people, performance, and profitability.
As Finance and Administrative Director at Nick the Marketer, Kimberly plays a key role in keeping the organization financially strong, operationally efficient, and positioned for continued growth. She oversees budgeting, payroll, financial performance, and administrative processes while also supporting HR strategy, team development, and the systems that help the NTM team do its best work.
Known for bringing clarity to complex situations, Kimberly helps ensure that the people, processes, and numbers behind Nick the Marketer stay aligned. Her work provides the operational foundation that allows the team to stay focused on delivering great service and measurable results for NTM clients, including those served through Patient Care Marketing Pros.
Outside of work, Kimberly is a relationship builder who loves creating memorable experiences and spending time with the people closest to her. She enjoys traveling with her husband, relaxing near the water, spending time with family and her furbabies, and taking on her next home décor project. She is also an avid thrifter with an eye for collectible pieces and a longtime fan of classics like Alien and Jaws.
And if there is one adventure still high on her bucket list, it is diving with Great White sharks.
Stacey Avery brings a uniquely well rounded perspective to the Nick the Marketer team. A graduate of Ole Miss with a degree in Interior Design, her career has expanded far beyond design into accounting, project development, payroll, procurement, logistics, and operational support. That diverse experience gives her a strong understanding of how people, processes, and systems work together to keep a business running efficiently.
At Nick the Marketer, Stacey thrives behind the scenes, providing the organization, accuracy, and support that help keep operations running smoothly and teams aligned. While she has held management roles throughout her career, she is especially skilled at creating structure, solving problems, and making sure the right information gets to the right people at the right time.
Her attention to detail and ability to connect the many moving parts of a business help strengthen the foundation behind both Nick the Marketer and Patient Care Marketing Pros, allowing the team to serve clients with greater consistency and efficiency.
Outside of work, Stacey channels her creativity into designing spaces around her home, including her own 3,000 square foot deck, and cultivating rare plants in her garden. Her Mountain Cur, Journie Dawn, proudly holds the title of her beloved child and constant companion.
Internal Marketing 03
With a background in graphic design and digital marketing, Hannah brings both creative vision and strategic thinking to the Nick the Marketer team. As Marketing Director, she leads in house marketing initiatives across the NTM brand, helping ensure the company’s voice remains cohesive, approachable, and clearly positioned across every platform.
At the heart of Hannah’s work is a passion for creating content that builds trust and genuine connection. From social media strategy and brand messaging to podcast production, event marketing, and campaign development, she helps shape how Nick the Marketer shows up both online and in person. She oversees content across Facebook, LinkedIn, YouTube, and TikTok, while collaborating closely with the SEO and Paid Ads teams to strengthen organic visibility and paid performance.
Hannah also supports marketing efforts for Patient Care Marketing Pros, bringing the same level of strategy, consistency, and creativity to NTM’s specialized healthcare marketing division. She also directs the company’s internship program, creating opportunities for aspiring marketing professionals and building strong relationships with local colleges.
Outside of work, Hannah enjoys spending time with her cat, Mews, snapping photos of hot dogs just for the bit, and finding creative ways to spend less time on a screen. That usually means reading, making art, watching bad reality TV or Netflix documentaries, and spending quality time with friends.
Janie brings creativity, organization, and attention to detail to the Nick the Marketer team as Marketing Coordinator. A graduate of the University of Montevallo with a BFA in Graphic Design, she supports NTM’s internal marketing efforts through social media coordination, podcast editing, video creation, and content development.
From helping manage Nick the Marketer’s social media presence to editing Walk Ins Welcome podcast content and creating videos that showcase the brand, Janie plays an important role in keeping NTM’s marketing consistent, polished, and engaging. Her eye for design and strong sense of execution help ensure each piece of content reflects the company’s voice and connects with the right audience.
Janie also supports marketing initiatives for Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, helping bring content ideas to life across social media, video, podcast, and other digital channels.
Whether she’s coordinating social posts, editing a podcast clip, creating video content, or helping execute a new marketing idea, Janie brings thoughtful care and creativity to every project.
Outside of work, Janie enjoys low key evenings with her orange tabby cat, Blaze, grabbing dinner with friends, and catching up on favorites like The Crown, Parks and Recreation, and The Office. She is also an amateur scrapbooker and a true reality TV enthusiast.
BEEP BEEP BOOP... Bot the Marketer is the beloved and slightly chaotic mascot of Nick the Marketer. Designed for fun and built for brand vibes, Bot has a habit of showing up just about everywhere, from social media and webinars to swag, team graphics, and the occasional marketing deck when nobody’s looking.
Equal parts mascot, morale booster, and honorary team member, Bot helps bring personality to the NTM brand while keeping things light, memorable, and just a little bit weird. He is also a familiar face around Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, where he makes appearances in content, webinars, and other brand moments.
Bot is known for dropping into campaigns with a perfectly timed boop boop beep, photobombing team graphics, clicking buttons he probably should not, and occasionally pretending he is the CEO. Strictly for morale, of course.
He is always game for a good office party, especially if snacks are involved. What keeps him up at night? Boring content, 404 errors, and his personal nemesis, declining engagement rates. Nothing gives this bot digital heartburn faster than a flat campaign or an underperforming post.
01000010 01101111 01101111 01110000
Translation: “Bot out.”
Client Success 03
Grace serves as the Business Development Director at Nick the Marketer, where she plays a key role in connecting businesses with the right marketing solutions to help them grow with confidence. A natural relationship builder and strategic thinker, she brings empathy, energy, and a strong client first mindset to every conversation.
A proud graduate of the University of Alabama, Grace holds a bachelor’s degree in Business Marketing with minors in Sales and Psychology. Her background gives her a strong understanding of what drives decision makers, how people evaluate opportunities, and how to position marketing solutions around each client’s unique goals.
From the first conversation to long term partnership development, Grace helps ensure prospective and new clients feel informed, supported, and set up for success. She works closely with the client success and production teams to create smooth handoffs, meaningful touchpoints, and strategic opportunities that help businesses get the most from their partnership with NTM.
Grace also supports growth for Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, where she helps connect healthcare organizations with patient acquisition strategies designed to increase visibility, strengthen conversion, and support long term growth.
Outside of work, Grace is always up for an adventure. You will often find her exploring local farmers markets, treasure hunting at estate sales, or strolling through the Birmingham Botanical Gardens, usually with a chai tea from Santos in hand. She is a devoted dog mom to her pup, So So, a creative at heart who loves painting, and a thrill seeker who has already checked skydiving, roller coasters, and bungee jumping off her list.
Susan serves as a Client Success Manager at Nick the Marketer, where she helps clients grow their businesses through thoughtful strategy, strong communication, and a commitment to exceptional service. A graduate of Auburn University with a degree in Logistics and Marketing, she brings both organization and a client focused mindset to every partnership.
At NTM, Susan works closely with clients to keep goals, priorities, and marketing efforts aligned. She helps create a smooth client experience by staying proactive, communicating clearly, and making sure each client feels supported throughout their partnership with the team.
Susan also works with clients through Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, where she helps urgent care organizations stay aligned with patient acquisition strategies and long term growth goals.
Outside of work, Susan is in full mom mode, shuttling her two kids between baseball, lacrosse, football, and chorus with a 7Brew coffee or Sparkling Ice in hand and usually Morgan Wallen playing in the background. She is a big fan of Christmas movies, even in July, along with Gilmore Girls, HGTV, Bravo, and a good Netflix binge.
She also loves decorating on a budget and taking on DIY projects, especially painting and refinishing furniture to give old pieces new life. Her happy place is the beach or Disney World, but she calls Birmingham home with her husband, John, their two kids, and their fluffy Cavachon sidekick, Daisy.
An Auburn University graduate with a degree in Logistics and Supply Chain Management, Hal brings a unique blend of real world business experience, empathy, and relationship building to his role as Client Success Manager at Nick the Marketer.
Before joining the team, Hal built a diverse résumé that includes business development, restaurant operations and ownership, and branding and promotional marketing. That experience gives him a practical understanding of the challenges business owners face and the importance of having a marketing partner who communicates clearly, follows through, and stays focused on results.
At Nick the Marketer, Hal works closely with clients to help keep goals, strategy, and expectations aligned throughout their partnership. He brings a thoughtful, service focused approach to every interaction and helps ensure clients feel supported, informed, and confident in the work being done to grow their business.
Hal also supports clients through Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, where he helps urgent care organizations navigate their marketing strategies and stay focused on patient acquisition and long term growth.
Outside of work, Hal is married to Maghan and is the proud father of three daughters, which means he is always working on perfecting the art of being a girl dad. He enjoys catching the latest Marvel movies, rewatching The Office, networking through BNI, and unwinding by working toward becoming a mahjong expert.
Production 10
Devin brings a valuable perspective to the Nick the Marketer team through his firsthand experience as a small business owner. Having navigated the challenges of entrepreneurship himself, he understands how difficult it can be to balance growth, marketing, operations, and everything else that comes with running a business.
That experience allows Devin to connect with clients in a practical and relatable way. He is passionate about helping business owners make sense of their marketing, strengthen their brand, and reach more of the right customers with greater clarity and confidence. His perspective helps reinforce NTM’s commitment to being more than just a marketing provider, but a true growth partner for the businesses it serves.
Devin also supports clients through Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, bringing that same business owner mindset to organizations looking to improve their marketing and grow more strategically.
A longtime resident of Alabaster, Alabama, Devin has called it home since 1994, when he married his wife, Kadie. Together, they are raising three boys and one much loved “princess.” After graduating from Kingwood Christian School, Devin pursued studies in music at the University of Montevallo and science at Jefferson State, reflecting his wide range of interests and creative thinking.
Outside of work, Devin stays just as active and imaginative. He writes and records original music in his home studio, binge watches Netflix with Kadie, competes in family Nerf gun wars, and proudly holds the title of reigning fantasy football champion.
Abdullah knows how to make every click count. As part of the Nick the Marketer team, he helps turn paid advertising into measurable business growth by building campaigns that are strategic, creative, and focused on reaching the right audience at the right time.
His ability to balance data with strong creative instincts makes him a valuable part of NTM’s paid advertising efforts. From campaign strategy and audience targeting to performance analysis and optimization, Abdullah focuses on making sure every advertising dollar is working toward a clear business goal.
He also supports paid advertising initiatives for Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, helping urgent care organizations reach more prospective patients and turn digital visibility into real growth.
Having lived and worked in Dubai, Abdullah brings a global perspective and sharp digital intuition to every campaign. Beyond the metrics and media plans, he is a storyteller at heart. An aspiring filmmaker and lifelong cinephile, he has a natural eye for direction and a deep appreciation for compelling narratives, both on screen and in strategy.
Outside of work, you will often find Abdullah singing, reading nonfiction, or solving complex puzzles just for the fun of it. A true ambivert, he is equally comfortable collaborating in a team brainstorm or settling into quiet, focused work behind the camera or screen.
With more than a decade of experience in digital marketing, Raheel brings a strong blend of strategy, leadership, and performance expertise to the Nick the Marketer team. He has led cross functional teams, scaled brands across global markets, and developed advertising strategies designed to do more than generate impressions. His focus is on creating campaigns that connect with the right audience and drive meaningful business growth.
At his core, Raheel is a marketer who thinks like a strategist. He is highly skilled in performance metrics, paid media platforms, and full funnel campaign planning, but what sets him apart is his ability to turn data into clear direction. Whether he is optimizing a campaign, identifying new growth opportunities, or mapping out a broader advertising strategy, Raheel approaches each challenge with patience, foresight, and a strong understanding of consumer behavior.
At Nick the Marketer, Raheel helps shape paid advertising strategies that support client growth across a variety of industries. He also contributes to Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, applying the same strategic approach to campaigns focused on increasing patient acquisition and maximizing marketing performance.
Outside of work, Raheel’s interests reflect the same strategic mindset he brings to marketing. He enjoys the complexity of chess, the teamwork of cricket, and the competitiveness of gaming. He also stays closely connected to emerging advertising trends, mentors developing marketers, and enjoys strategic conversations that challenge conventional thinking and uncover new opportunitie
For Qasim, performance marketing is about more than numbers. It is about understanding people, behavior, and what motivates someone to take action. At Nick the Marketer, he blends data, strategy, and intuition to build paid advertising campaigns that are designed to create real business results.
With strong attention to detail and a habit of viewing campaigns from the client’s perspective, Qasim approaches every strategy with intention. He is constantly looking for ways to refine performance, improve efficiency, and make sure each campaign is working toward a clear goal.
Qasim also supports paid advertising efforts for Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, helping healthcare organizations reach more prospective patients through thoughtful, performance driven campaigns.
Outside of work, Qasim switches gears, literally. Whether he is out on his motorcycle exploring new routes, spending quality time with family, or getting lost in a Netflix series, he enjoys finding a balance between the fast paced world of digital marketing and the moments that matter most.
Ethan brings energy, curiosity, and a sharp eye for performance to the Nick the Marketer team as a Paid Ads Specialist. After joining the company as an intern in the summer of 2023, he quickly became a valuable part of the production team, supporting website updates, migrations, and technical projects before growing into his current role in paid advertising.
Today, Ethan helps manage and optimize digital ad campaigns designed to connect businesses with more of the right customers. His background in marketing, willingness to learn, and attention to detail help him identify opportunities, improve campaign performance, and keep advertising efforts moving in the right direction.
Ethan also supports paid advertising initiatives for Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, helping urgent care organizations reach more prospective patients through targeted digital campaigns.
Outside of work, Ethan enjoys gaming, hanging out with friends around Memphis, and turning up Morgan Wallen in his truck. He is also a proud cat dad to three uniquely named companions: Donut, Mr. Banana Toes, and Mizzizzippi, who are never far from his side.
Juan is a digital marketing specialist at Nick the Marketer with a background in economics and a talent for turning data into direction. With a strong blend of analytical thinking and creative execution, he helps transform complex ideas into practical strategies designed to improve visibility, strengthen digital performance, and drive meaningful business growth.
His experience spans SEO, digital advertising, data analytics, and web design, giving him a well rounded understanding of how different parts of a digital strategy work together. Juan approaches SEO as more than rankings and keywords. He focuses on building digital experiences that are useful, engaging, and informed by data, helping clients connect with the right audience while creating a stronger online presence.
Juan also supports SEO initiatives for Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, helping healthcare organizations improve search visibility and reach more prospective patients online.
A lifelong learner and technology enthusiast, Juan has a strong interest in AI and emerging tools that continue to shape the future of digital marketing. Outside of work, he enjoys exploring new roads on his motorcycle, diving into expansive virtual worlds as an avid gamer, and finding new opportunities to learn and experiment.
Whether he is fine tuning a keyword strategy or planning his next move in a game, Juan brings focus, curiosity, and a passion for discovery to everything he does.
With a degree in Marketing and a concentration in Digital Marketing from the University of Alabama at Birmingham, Issacah brings a fresh perspective, creative insight, and a growing range of digital marketing skills to the Nick the Marketer team.
She is passionate about helping brands communicate clearly, connect authentically, and grow with purpose. At NTM, Issacah supports marketing initiatives across the team while continuing to build her experience in content, branding, and digital strategy. She also contributes to Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, helping support marketing efforts that connect healthcare organizations with the audiences they serve.
Outside of work, Issacah enjoys unwinding with a good book, her sketchpad, or a rewatch of Gilmore Girls. She is especially drawn to mystery and fantasy novels, particularly stories set in other time periods. As an artist, her favorite mediums are graphite and colored pencils, where she enjoys bringing characters and ideas to life with detail and care.
A fan of true crime and storytelling, Issacah regularly tunes in to her favorite YouTuber, Stephanie Soo. You can also find her exploring new restaurants, sipping on a chai latte, or stopping by local coffee shops in search of a hidden gem or a great recommendation.
Santiago is an SEO Specialist at Nick the Marketer with a passion for search strategy, content, and helping businesses build a stronger online presence. He focuses on creating optimization strategies that connect brands with the right audience while supporting sustainable, long term organic growth.
With experience in SEO, content strategy, and digital marketing, Santiago approaches every project with curiosity, attention to detail, and a results focused mindset. He believes successful SEO goes beyond rankings. It is about understanding what users are searching for, solving their needs, and creating digital experiences that deliver real value.
Santiago also supports SEO initiatives for Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, helping healthcare organizations improve search visibility and reach more prospective patients online.
Always looking for ways to improve, Santiago brings a competitive mindset to both his work and personal interests. Outside of the office, he enjoys video games, table tennis, crime novels, and detective series. That same competitive spirit motivates him to keep learning, refining his skills, and pushing for better results every day.
Alyssa brings a strong creative eye and a passion for storytelling to the Nick the Marketer team. With a degree in Marketing and a concentration in Digital Marketing from the University of Alabama at Birmingham, she specializes in social media strategy and content creation, helping brands connect with their audiences through thoughtful, engaging, and visually compelling content.
At NTM, Alyssa supports social media and content initiatives that strengthen brand presence and help businesses communicate in a way that feels clear, consistent, and authentic. She also contributes to Patient Care Marketing Pros, NTM’s specialized healthcare marketing division, supporting content efforts that help healthcare brands connect with their communities and stay top of mind.
Outside of work, Alyssa enjoys spending time outdoors, whether that means walking through a park, exploring a new city, or browsing vintage markets and antique shops. She also loves a cozy night in with a good book, a challenging puzzle, or a rewatch of one of her favorite period dramas, including Downton Abbey, Pride & Prejudice, and Bridgerton.
Her ideal weekend might include grabbing cocktails with friends at a hidden gem bar, treasure hunting while thrifting, or diving into a psychological thriller. A lifelong horse lover, Alyssa also grew up riding English equestrian style and still considers it one of her favorite fun facts.
For the past eight years, Luis has been working at the intersection of design and development, where strong visuals meet thoughtful functionality. As part of the Nick the Marketer team, he helps bring digital ideas to life through websites and user experiences that are built to look polished, perform reliably, and support real business goals.
With a designer’s eye and a developer’s discipline, Luis turns creative concepts into clean, functional digital experiences. He enjoys the challenge of translating visual ideas into efficient code and believes great design should do more than look good. It should feel intuitive, purposeful, and easy to use.
At NTM, Luis helps create and refine websites that support both brand identity and performance. His attention to detail, technical skill, and creative mindset help ensure each project delivers a strong experience for both clients and their customers. He also supports website initiatives for Patient Care Marketing Pros, NTM’s specialized healthcare marketing division.
Outside of work, Luis is a self proclaimed chef whose Colombian pot roast has earned legendary status. He is also a board game enthusiast and longtime Dungeons & Dragons player, with a love for strategy, storytelling, and imagination that carries into both his personal interests and creative work.
“All in-house. No outsourcing.”
This isn’t just what we say.
We try to work this way every day.
Culture trumps everything
We care about how we work just as much as what we produce. That means showing up, supporting each other, and building a team people actually want to be part of.
Win-win partnerships
We don’t look for shortcuts or one-sided wins. Clients, vendors, or each other, we want outcomes that make sense for everyone involved.
Exceptional client experience
Doing good work isn’t enough. We care about how it’s delivered: clear communication, follow-through, and actually doing what we say we’re going to do.
Embrace ownership
If something needs to be done, we handle it. No passing things off, no waiting around. We take responsibility for our work and the outcome.