If you’ve identified your website as a roadblock to your lead generation success, you’ve probably already done some things to put a band-aid solution to the problem. Now it’s time for some proactive steps to fix the underlying issues. To know the kind of solution you need, you first have to understand that your web traffic will depend on your sales goals, lead conversion rate, and sales conversion rate.
You can use these three factors to calculate your conversion rate. Here’s how:
Your lead conversion rate refers to the percentage of visitors who have visited your website but have not converted into leads. You can get the rate by dividing the number of leads by the total unique visits on your site multiplied by 100.
Sales conversion rate is the percentage of visitors who have visited your website and have turned into sales. You can get the rate by dividing the number of sales by the number of leads multiplied by 100.
Knowing your lead conversion rate and sales conversion rate would help you identify the best possible solution to getting more leads and sales from your website.
Another essential factor that you must consider is your sales goals. Your sales goals could be weekly, monthly, quarterly, or annual but must be quantifiable for you to determine your level of success. If you don’t have a specific sales goal, your sales lead and sales conversion rate will be challenging to determine.
How to Increase Your Web Traffic
There are many different ways to increase your web traffic. In fact, your website could have a lot of traffic but still have no sales conversions. It all boils down to an excellent traffic conversion rate. Of course, you would also want to get more traffic to your website to have a better chance to convert traffic into sales opportunities. Here’s what you can do:
1. Invest in Paid Advertising
Using paid advertising is one of the best ways to boost your web traffic. The good thing about paid advertising is its high effectiveness even in the short term.
Use these paid advertising channels to reach more targeted audiences. If you are already having success with one paid advertising channel, try another channel to see if you can get even more targeted visitors.
2. Use Social Media
Social media is a great way to expand your online presence. It’s one of the most effective marketing tools today, particularly when you are looking to go viral. With social media, you can target the right audience and get massive traffic from a single post.
3. Improve Your Site’s Page Loading Time
A slow-loading page could be an indication of a low-quality website. So, you must give your website a tune-up to fix the problem.
4. Optimize Your Meta Description
The meta description is a crucial part of your web page. It’s the first thing visitors will see before they even land on your page. So, make sure that your meta description is compelling enough to capture their attention.
5. Make Your Web Design Mobile-Friendly
Investing in a good and well-designed website is an excellent way to get more leads and sales. But it would be best if you also considered investing in a mobile-friendly website so you can capture potential customers on the go.
6. Write Guest Blog Articles
Get your fresh and relevant content in front of your target audience. Guest blogging is a great way to expand your reach and establish yourself as a thought leader in your niche.
Marketing your business using leads and sales is essential for your business to stay afloat. If you don’t have enough traffic, you won’t be able to generate leads. If you don’t have enough leads, you won’t be able to generate sales. But if you have enough traffic and leads, you will be able to generate a huge number of sales.
There are many ways to get more website traffic. But if you feel like your website is the problem, you can follow the tips above to fix the issue.
Nick the Marketer is a full-service digital marketing agency that offers website design in Birmingham, AL. They also help websites increase lead generation through SEO, PPC, and social media marketing. Let us help you achieve your lead gen goals. Contact us today!