The Importance of Ranking on Google Maps

As a small business owner, you know how important it is to rank on Google Maps. Whether you’re a service provider or sell products, having your business on the first page of Google is a great way to drive customers toward your business.

But, did you know it’s equally if not more important for your business to rank in the Google Map 3-pack? For example, if someone googles “HVAC Companies near me” You want to be listed in one of those first 3 spots on the map. Users are more likely to choose a business ranked in the map 3 pack as they perceive these businesses to have more credibility and relevance. Not sure if it’s important for your business? Let’s break down the importance of ranking on Google Maps!

Google Maps Positioning

Having your business ranked in the Google Map 3-pack is the best way to get the most eyes on your business. No one wants to search high and low in Google to find a reliable business. These days, people want quick results and being in the map 3-pack is the easiest way for leads to find your business. 

Converting Customers

Studies have shown that over 80% of local searches turn into conversions! Having your business in the 3-pack leads to more phone calls that can give you more sales to close. When your business is ranked in the 3-pack there is a click-to-call button that allows users to quickly call to inquire about your services or products. It also gives them the opportunity to quickly click on your business name to find out more details about your offerings!

Reviews

Being ranked in the map 3-pack is such a good way to show off your reviews! As soon as your business pops up in their search, so does your reviews. However, this could be a double-edged sword. If you don’t have great reviews, it could hurt your chances of getting ranked in the 3-pack!

Now, you might be wondering “How do I get ranked in Google Maps?” Getting ranked on Google Maps is essentially a 9 step process and we’ve made it easy for you! You can download our FREE PDF  “Get Ranked On Google Maps” here. Not only will you get the PDF, but you’ll also receive a daily email on how to do each of the steps and get an opportunity to hop on a 15-minute call with our SEO expert to help navigate through any of those trouble areas. Get started ranking your business on Google Maps from the comfort of your couch today!

Also check out Google Maps API, Google Earth and Google my Maps.