Birmingham is Alabama’s largest city and is a major cultural and economic center in the southeastern United States. It is also home to several corporations, such as the Alabama Power Company, Regions Bank, and Blue Cross Blue Shield of Alabama. At the same time, it is also an excellent opportunity to invest in geofencing marketing.
Geofencing marketing is a location-based marketing strategy that uses GPS or Radio-Frequency Identification (RFID) to establish a virtual boundary in a physical location.
Whenever a mobile device enters or exits the area, it triggers an alert to the consumer, such as a displayed push notification, targeted coupon, or an offer. You can convert potential customers into sales by targeting customers near your business or in a targeted location.
Here are some pointers to consider if you’re looking to start geofencing in Birmingham:
1. Determine the Geographical Boundaries for Your Geofence
For one, your target area’s size and shape will help you find the number of points in geofencing in Birmingham. You can use the city’s official website with a Geographic Information System (GIS), Google Maps, or get a physical copy of the map of Birmingham, Alabama, to trace your geofencing scope.
2. Find a Geofencing Solution
After mapping out the target area’s size and shape, it’s time to find the right geofencing solutions and tools for your business or organization. You may use readily available resources or start from scratch. Cost, easy setup, accuracy, and scalability are a few things to consider when finding software for your geofencing solution and development.
3. Give It a Test Run
Once you have created your geofence, you must test it to ensure it’s fully functional. Setting up an actual device by manually changing its location and checking the geofence is triggered as expected. You can also test its effectiveness by placing a machine outside the boundary and a simulated one inside the zone.
4. Identify Your Target Audience
Identifying your target audience is part of launching a successful geofence marketing campaign. A specific target audience can help you create more relevant and specific marketing messages and materials. At the same time, it helps you better understand their wants and needs. Ultimately, correctly identifying your target audience can help you convert traffic into sales and make better business decisions.
5. Craft a Clear and Compelling Call to Action
Additionally, crafting a clear and compelling call to action (CTA) can help convert visitors into loyal customers. Through persuasive copy and design, your CTA can also help promote your brand.
6. Notify Responsibly
After creating clear and specific messages and launching your geofence marketing campaign, the last thing is to find the right timing in sending potential visitors the notifications. If you notice your visitors too early, they may not have time to act on the information. However, if you inform them too late, they may have already left the premises.
Also, it would help not to send them too many notifications. You want to inspire engagement, not irritate people.
Plotting Your Business’ Success
Geofencing is an effective marketing strategy that allows you to create specific materials and messages based on your target audience in a particular area.
Nick the Marketer is a full-service digital marketing agency based in Birmingham, Alabama. We help businesses generate leads through search engine optimization, digital advertising, social media management, and web design. Schedule a call today and start downloading your digital footprint!