When it comes to standing apart from your competition on Google, many people may claim that it all lies in your advertisement strategy. Although an excellent advertisement strategy will definitely help you stand out from the crowd, it is not only about that. Many other tactics, such as SEO, can also help you do so.
SEO is geared towards the long-term. The results take a long time to show, but they will be worth it once they do. That being said, if you find your business drowned out by your competitors, here are some tips you can follow to help your business stand out online:
1. Set up a GMB profile
One of the first things you can do to make your business stand out from its competitors is to set up a GMB profile. Short for Google My Business, you can use a GMB profile to provide plenty of information to help you stand out. However, the most critical aspect of any GMB profile is the reviews section.
With a profile set up, you can receive and respond to reviews. Customers tend to rely on reviews to make their purchase decisions, and they also use reviews to learn more about your offerings. In other words, set up a GMB profile and maximize the reviews. It is the first step to standing out.
2. Utilize Google Display ads
While there are many ways to use display ads, the key factor is designing these display ads. For example, if you are making your own ads, you want to make sure that you create ads in different shapes and sizes to fit various places on a website and various devices. Also, when creating these types of ads, you will be asked to make headlines both short and long. Be sure that these headlines are enough on their own, as sometimes Google does not display more than one type.
For instance, if it displays a short headline, it will not display the long headline. That way, when people see your ads, they immediately know what it is all about and associate your brand with it.
3. Review your landing pages
Landing pages are among the first things users load up first when they click on anything outside of your website. If that landing page is designed well, they will get an excellent first impression. If it is bad, your reputation will take a severe blow. Take the time to optimize your landing pages. Make sure it loads quickly, offers quality pictures, has relevant internal and external links, and more. These efforts will help rank your landing pages higher and, in the long run, boost awareness of your brand.
Apart from these tips, there are many ways to help your business stand out online. You can leverage rich snippets and create high-quality ads to display on google. Whatever you do, these efforts will all help your brand stand out.
More importantly, these efforts will also help improve your SEO, a long-term strategy that will rank your website higher to grow brand awareness, conversion rates, and more. If you need help with making your brand stand out, do not be afraid to work with full-service digital marketing agencies. They have the know-how to highlight the uniqueness of your business, help it stand apart from your competitors, and achieve success in this highly competitive environment.
Nick The Marketer is a full-service digital marketing agency with expertise in lead generation using PPC, SEO, and more. If you are looking for a digital advertising agency in Birmingham to maximize your online presence, work with us today!