Why Include Retargeting in Your Facebook Marketing Funnel

The marketing funnel is the process that guides a user in becoming a customer. For many business owners and marketing teams, a marketing funnel is the most important asset that one must have. However, having a well-defined marketing funnel is not enough. One must find a way to take the conversions received to the next level, and that is through retargeting. 

What Is Retargeting?

Retargeting happens when you visit a website, and a cookie is placed on your computer to allow brands to retarget you with ads that are related to your online behavior. Basically, it helps transform a site visitor into a customer. 

Retargeting aims to earn the trust of users by targeting those who have already shown interest in your brand and drawing them back to your website so they can become customers. However, not a lot of marketers and business owners understand the need for retargeting and having a comprehensive marketing plan. 

In this article, we will discuss the importance of a well-planned strategy and how retargeting can be applied in it. 

You Can Target a Specific Audience and Generate More Leads

A well-defined retargeting strategy allows you to generate more leads by determining the users who viewed your Facebook page or visited your website. Furthermore, the goal of every marketing funnel is to get people to move through the various stages. 

If a person made a purchase after checking your brand five times, why not improve it to two or three through retargeting? Usually, customers don’t purchase on their first visit to a website. What you need to do is to retarget them with new content. 

Don’t show them the same thing because they don’t resonate with it. Nudge them back, offering something new. To effectively retarget your leads, create an audience on Ads Manager wherein you target those people who interacted with your page. Exclude the people who viewed your thank you page, so you won’t spend on people who are already in your funnel.

Increases Brand Awareness

An effective marketing funnel must increase brand awareness. Your goal as a business owner is to increase visibility and reach new audiences. Through retargeting, you can gain an audience that is interested in your offers. 

One way to do it is to install Facebook Pixel on your website, so you can get an idea of what people do on your website. You can understand what your audience likes to see and create a strategy that revolves around it. Facebook does allow you to create a list of people who have interacted with your content before. Use the information to create an ad that targets them. 

Helps Increase Your Marketing Efforts

Retargeting helps you increase your marketing efforts because you are targeting people who are interested in your business. There are ways to target campaigns that come from other platforms. One way to do this is to use Facebook pixels. Use Facebook Pixels to build an audience from your website or other accounts. 

Final Thoughts

Marketing funnels are helpful in gaining a customer. However, it is retargeting that makes them stay and come back. Use the information you received from other ads to gain a wider audience. If you are unaware of how to properly conduct retargeting, you can work with a marketing expert. Also, don’t forget to use SEO to gain visibility. 

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