The past few years brought out many unforgettable ad campaigns that will forever live in the memory of people who have seen them. Besides the fact that these ads were able to boost the sales of their clients, they were also innovative as they were delivered through Google’s proprietary channels.
That being said, there are more innovative Google ad trends that are sure to make noise this year 2022. Below are just a few examples.
1. Image-Based Ads
These Google Ad Trends show a brighter image on the other side of the ads. The Google banner ads are equally exciting, and they, too, pop up. When you click on the ad, you will be taken to the images. These ads are very similar to the concept of Google Ads advertising. As you scroll through the search results of your preferred search engine, these ads will come up below your search results.
You may choose which items you are interested in by clicking on them or marking them “not interested.” You can also choose which topics you may be interested in by clicking the tab labeled ‘more topics.’ As you click on specific topics, the items posted most frequently will appear on top.
2. Video Streaming Ads
The video streaming ads provide a link to start playing the video with a single click. The video launches once you click on the image and begins playing automatically. They are usually a movie trailer or an ad, often pertaining to a book or another type of media.
3. Programmatic Ads
Google’s experiment with programmatic ads has paid off. This form of advertising is different from the traditional form because it is shown through your Chrome browser while you watch a movie on your Smart TV, for example. Because this form of advertising is so new, it’s helpful to know how this works and why it’s more effective than other forms of online ads.
4. Paid Search Ads
As more and more people turn to the Internet for information and entertainment, advertisers are now looking to the Web to promote their products cost-effectively. Interactive advertisements are one such tool in the advertiser’s toolbox. These ads have appeared on the top of the search engine results pages, above the list of paid listings.
The idea behind creating these interactive ads is to attract users into using the search engine that is hosting the ad by making it fun and different from the other listings. The reward for clicking on one of these ads is to watch an entertaining video clip or read an interesting news story, for example. As people’s attention spans continue to lessen, businesses are looking for creative ways to catch their customers’ attention.
The above-mentioned Google ad trends are just a few that will make noise this year 2022. However, you never know what will happen in the future. The only option you’ve got is to stay tuned and enjoy the ride. Make sure you use the best and the most appropriate media for your advertising campaign.
So, you must keep an eye on what’s going on and make sure you understand the culture of advertising to still make the most of your campaign with the limited time and budget you may have to work with.
If you are looking for a digital marketing agency that deals with Google Ads in Birmingham, AL, look no further than our expertise here at Nick the Marketer. We are a full-service digital marketing agency focused on lead generation through website design, SEO, PPC, and social media management. Call us today and let us provide your company with innovative Google ad solutions in no time.