As the digital age continues to dominate the world, more positive reasons arise behind the boom of video and how it killed the radio star. Technology continues to affect the media in transformative ways, and as people become more hyper-visual, the rise of platforms like YouTube become a powerful tool that can give businesses an edge to their creative campaigns.
Posting on YouTube, however, won’t cut it for your video campaigns. The goal of any video production is to communicate a message and seek action from the viewer, whether that be to buy a product, a service, or an idea. With that in mind, how can your business improve its video production and marketing strategy?
Common YouTube Ad Mistakes to Avoid
Mistake #1: Catering to the Wrong Target Audience
Creating a video can be a time-consuming process. With pre-production, production, post-production, and distribution, it can take multiple weeks to craft a video that is well-crafted and well-received by your target audience. With all of this time and effort invested, don’t waste it by creating a video that doesn’t speak to your target audience.
Before you even think about beginning a video ad campaign, defining the target audience is a critical part of the process. You want to know their age, gender, income bracket, and geographic location.
You also need to know what their interests are, what social media platforms they use, and what types of content they like to engage with. Once you have the target audience firmly in your mind, you can begin to narrow down the type of messaging you should use.
Mistake #2: Lack of SEO Focus
The internet is an ever-changing space and the search engines are always looking for the next big thing to rank. For this reason, it is important that your video is optimized to rank well on search engines.
There are a few things that you need to do in order to optimize your videos for SEO. First, you should also utilize tags in a way that will help users discover your video organically from search. You can also take advantage of annotations and cards to improve your discoverability.
By optimizing your videos for SEO, you are taking a huge step to ensure that your videos gain organic traction and have the opportunity to rank in search engines.
Mistake #3: Not Investing in High-Quality Production
We’ve all seen a video that was produced by an amateur with a point-and-shoot camera and a bad script. But the truth is, there’s no excuse to not invest in production quality.
When you are creating a video ad, you are communicating a message to your audience about what your business does, and you need to make sure that you are doing that in a way that is engaging to them.
As we have discussed previously, there is a fine line between keeping it professional and keeping it interesting. You have to make sure your video is optimized for both quality and entertainment, and there’s no better way to do that than to invest in high-quality production.
The Bottom Line: Creating YouTube Ads that Pack the Punch and Evoke the Right Action
From a marketing perspective, there are a few key factors that make a video campaign successful. By keeping these guidelines in mind, you are more likely to create videos that people will share and watch, which is the ultimate goal of any video ad campaign.
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