How to Use Geofencing and Geotargeting for Google Ads

Digital Marketing, Google Ads, SEO

With the rise of mobile usage, Google has developed new ways to target ads to consumers. Google Ads recently released new features for geofencing and geotargeting. They are both parts of location-based marketing, but they have different uses.  Drawing a virtual fence around a specific geographic location constitutes geofencing, whereas geotargeting entails using various strategies…

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What Are the Top Advantages of Geofencing for Your Business?

Digital Marketing, SEO

Geofencing is a location-based service that allows you to define virtual boundaries around a real-world location. When a user enters or leaves the limits, you can trigger a response, such as sending a notification or running a script. Geofencing is commonly used with GPS and mobile devices. There are several advantages of geofencing for businesses.…

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Everything You Should Know about Content Creation: A Guide

woman with laptop writing on notebook

Brands must give their users and customers the content they need; if they don’t, they’ll go to a competitor who will.  Creating content is essential for businesses to survive and those that do it best will prosper. This guide will tell you everything you need to know about content creation and how you can make…

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How to Make the Most Out of Your Digital Marketing Budget

man using laptop for digital marketing

Entrepreneurs understand the power of digital marketing. They had seen it first hand in the last two years when the eCommerce industry boomed. However, it does not necessarily follow that you will bust your entire year’s budget for Digital Marketing. Having an enormous budget does not mean you will be successful. Even if you allot a…

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