Social Media Advertising
Social Media Advertising in Birmingham, AL
Our approach to Social Media Advertising is simple but incredibly effective.
Offer + Urgency x Audience = Qualified Leads
We believe that our formula, applied to the right business, has the potential to yield insane results.
We have been running successful advertising campaigns on Facebook, Instagram, and LinkedIn since 2018. Our approach is simple:
- Audience Targeting: We will work with you to determine, in detail, your ideal target audience. Facebook and LinkedIn’s advanced targeting platforms give us the ability to hyper-focus our ads to the right person, at the right time, with the right message.
- Campaign Objective: Not every business is the same (obviously)! That means not every objective is the same. We align ourselves with your goals in order to better serve ads to your target audience. Most often, we track lead conversions by driving traffic to a high-converting landing page.
- Ad Development: With the use of video, graphic design, and/or sponsored content, we go to work on creating the visual aspect of your ads campaign. Additionally, we write the advertisement following our formula, and create a landing page + funnel to nurture the leads.
- Campaign Launch: While this seems like the finished product, it’s not. Once you’ve approved the initial ads, we launch your campaign and our team keeps a close eye on the performance of your ads. Because we create multiple versions, we will end the ads that are slow, and split test new ads against the successful ones. Finally, when we have enough traffic to your website or landing page, we will begin retargeting those visitors in a separate campaign. The cycle is ongoing virtually turning clicks into customers!
Social Media Platforms We Love to Advertise On:
Facebook is a “community” platform, that allows us to target specific demographics, behaviors, and interests. Additionally, it remarkets to people who have visited your page on the most popular social platform in the world. We have found it to be one of the most effective ways to advertise to consumers.
We call Instagram the “vanity platform” and it has by far, the highest engagement rate of all social media ads platforms. Build brand awareness by targeting its 500 million + users based on interests, who they follow, and remarket to those who view your page.
We recommend LinkedIn as the “B2B” platform, as it is considered the top ad platform for Business to Business marketing in the world. Run sponsored ads targeting by company name, company industry, job seniority, and member groups.
The #1 problem every business owner faces is more paying customers. Let Nick the Marketer put together a winning ad campaign for your business.