Digital Advertising
Digital Advertising in Birmingham, AL
Your business could have the cleanest, most responsive, the nicest looking website in the world, but if no one is able to find it online the purpose is sort of defeated. While SEO (Search Engine Optimization) is a huge help in getting your business found through Google, an even more direct way to get your business and your business’s products or services in front of an audience is through digital advertising. Digital advertising allows you to tell your brand’s stories in different ways than your website might allow you to do. Through this, you’re able to not only create brand awareness, but you’re able to highlight special seasonal offers that potential customers would want to take advantage of!
Our Digital Advertising efforts at Nick the Marketer fall under 5 different categories:
Google Ads
If you could put your business in front of the exact person who is looking for your product or service at the moment they perform a search on Google, would you get more leads? We’re willing to bet the answer is yes. Digital Advertising in Birmingham, AL allows us to do exactly that!
Google accounts for 92.1% of all internet searches. No, we didn’t make that up! Love it or hate it, your business needs to be found on Google’s search engine in order to survive in 2023 and beyond.
That’s why we’ve dedicated ourselves to Search Engine Optimization and running outstanding Google Ads (which we also call PPC or Pay-Per-Click.) While most agencies focus on vanity metrics like “reach” and “impressions, “ at Nick the Marketer, we are completely focused on generating leads for your company through effective digital marketing services through Search Ads or Display Ads.
Geofencing Ads
At Nick the Marketer, we’re obsessed with location! It’s been at the forefront of our business model since we started in 2018. Our approach includes starting with a local message and growing your reach. Digital Advertising through location based targeting offers a granular approach to targeting your ideal customers.
But here’s something you might not know! Even in today’s connected world, understanding how your customers behave on-the-ground is crucial. Identifying with pinpoint accuracy who these customers are, and how they behave, can open up incredible possibilities for your business.
YouTube Ads
Over the past few years TV has moved to an all-digital format and having a comprehensive approach to this changing landscape can be a bit confusing. Gone are the days of shooting a TV commercial and adding it to your local stations! Nowadays, most people consume their content online through streaming platforms like YouTube. Having a digital advertising partner that has a clear understanding of user habits, platform capability, and the ability to deliver results is more important than ever. Put our Digital Advertising team to work for your business and start generating quality leads!
Social Media Advertising
It’s no surprise to anyone that people spend a lot of time on social media! In fact, it’s estimated that Americans spend over 2 hours of their day scrolling through social media. What if you could put your brand in front of them as they scroll? We can help you do just that through social media advertising. At Nick the Marketer, our approach to Social Media Advertising is simple but incredibly effective! We can help your business run ads on Facebook, Instagram, LinkedIn, and TikTok to help you start attracting new leads and helping build overall awareness for your brand.
Retargeting
When someone visits your website, a little piece of installed code tells Google to serve you ads over a certain period of time. This is where Digital Advertising becomes insanely effective! Your ads follow them to other websites across Google’s network as they browse online. We sometimes call these “Stalker Ads” as they seem to just pop-up around you as you scroll online.
The goal of website retargeting is to remain top of mind and help encourage them to return to your website. In turn, this increases their potential to buy from you. Our digital advertising team will help your business create a presence all over the internet!
READY TO TAKE THE NEXT STEP?
Excited to dive into the world of Digital Advertising but are unsure of where to start? We can help! Schedule a strategy session with our team and let’s help map out your vision to see if we’re a good fit for you and your business.