Results Driven Digital AdvertisingThe quickest way to gain high quality leads is through digital paid advertising. We are experts at what we do. We strategically buy and place media on the top digital networks, serving ads to your ideal buyer in real time when they’re ready to take action. In order to do this, we have become insanely good at identifying your audience, what they look like, what their interests are, and filtering out everyone else. Our Preferred Platforms: Google AdsHow Google Ads (Formerly Adwords) Works: Google Ads sits within the search function of Google. With proper audience targeting and keyword research, we can place ads on the search network at the top of the page. This is a quick way to boost SEO and create direct results from consumers who are already looking for your products and services. In addition, we add a piece of code called a Google Pixel that lets us target the people who visit your site with additional ads and offers. We’ve worked hard to become a Google Certified Partner so that we can confidently produce ROI for your business and scale your leads accordingly. YouTube AdsHow YouTube Ads work: Run through the Google Ads platform, YouTube ads deliver your video “commercial” through the video search platform of YouTube. We are able to generate incredible ROI based on the low point of entry for ad spend. With YouTube becoming the fasting growing search engine on the planet AND the lack of competition on the platform, we are seeing returns of up to 8x with a well-placed buy. The best part is that you only pay when people view your video at least 30 second Social MediaHow Social Media (Facebook / Instagram / LinkedIn) Advertising works: Social Media Marketing has now passed traditional advertising (Radio, Television, Print) as the #1 medium for advertising your business. Once we create an effective strategy, we drive traffic to a high converting landing page or website. We have a simple but incredibly effective formula for generating high quality leads that convert. Offer + Urgency x Audience = Qualified Leads GeofencingHow Geo Fencing Advertising Works: A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe. When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event. As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser. Users can see those Ads for 1 day and up to 30 days after he/she has entered the geofence. Geofencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting in Birmingham, AL.