The Anatomy of a Google Review
Reviews are more than just the driving force in determining your listing’s visibility (and they’re a big one).
They are social proof.
They show the overall health of your company in a review-driven economy.
One could say mastering the review process alone means more customers (both in and outside of Google My Business).
Here are processes to build your review generating machine:
Manual Review Process
I just wanted to say thanks again for doing business with [Company Name].
If you have a minute, I’d really appreciate if you left a review on our Google Listing.
Here is our link: [Add link]
I really value your opinion so if you have any feedback for me personally, please reply to this email and let me know.
[Your name and position]
Automated Review Process
The manual process requires someone staying on top of sending out emails.
In the day to day of running a business, it can be easy to forget about this.
If you would rather automate the process, there are review generation tools that can be used.
The trade-off here is that they cost money.
If you are looking to save as much as possible, then opt for the manual process above.
If you would rather get this set up once and not have to worry about it, then I would recommend the following tool:
GatherUp.com: Plans start at $75 per month. This has become a go-to recommendation for businesses that want to make the review process easier
I am in the process of vetting other platforms that offer similar functionality, but are more cost efficient.
I will update this section once I’ve found a viable alternative.