The Anatomy of Google Reviews

The Anatomy of a Google Review

Reviews are more than just the driving force in determining your listing’s visibility (and they’re a big one).

They are social proof.

They show the overall health of your company in a review-driven economy.

One could say mastering the review process alone means more customers (both in and outside of Google My Business).

Here are processes to build your review generating machine:

Manual Review Process

  • Go here:
  • Enter your business name and/or address to get your link.
  • Save this link in your notepad for easy reference.
  • Any time you finish working with a customer (and you are confident they are happy), then send them an email like this:

Hi there,

I just wanted to say thanks again for doing business with [Company Name].

If you have a minute, I’d really appreciate if you left a review on our Google Listing.

Here is our link: [Add link]

I really value your opinion so if you have any feedback for me personally, please reply to this email and let me know.

Thank you,

[Your name and position]

  • Delegate this process to someone customer facing in your company.
  • Make this an explicit responsibility for whoever is in charge of it.
  • Have a specific trigger in your normal invoicing/payment process where these emails are sent.
  • If whoever is responsible isn’t sending these emails consistently enough, then I would recommend blocking off a time in their calendar 1-2 times a week for them to do this.

Automated Review Process

The manual process requires someone staying on top of sending out emails.

In the day to day of running a business, it can be easy to forget about this.

If you would rather automate the process, there are review generation tools that can be used.

The trade-off here is that they cost money.

If you are looking to save as much as possible, then opt for the manual process above.

If you would rather get this set up once and not have to worry about it, then I would recommend the following tool: Plans start at $75 per month. This has become a go-to recommendation for businesses that want to make the review process easier

I am in the process of vetting other platforms that offer similar functionality, but are more cost efficient.

I will update this section once I’ve found a viable alternative.

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