There are several methods to improve your site’s online presence, especially if you have the budget to finance your endeavors. Businesses can’t just rely on Search Engine Optimization (SEO) to garner high online traffic. Instead, they need to combine effective SEO and Pay-per-click (PPC) strategies to maintain a robust online presence.
How to Leverage Google Ads to Increase Conversions
Utilizing Google Ads is an excellent way to get a valuable return on investment (ROI) for a set value. It allows business owners to pay for automated bidding on targeted keywords for results on search queries. It’s an excellent boost in online visibility that will have immediate effects on your website’s performance metrics. Google Ads may seem complex at first, but there are some strategies you can use to achieve the best outcome from your paid ad placements.
In this article, we’ll share three strategies you can use to optimize Google Ads.
Set Your Sights on Bids and Not on Budgets
It’s your choice to set an allocated budget to limit your spending and set a budget cap for target returns on your Google ads. Although one strategy is to adjust the budget of your bids, it may be more effective to change your bids in the first place. Instead of pouring money on specific bids, you can utilize return-on-ad-spend (ROAS) and cost-per-acquisition (CPA) strategies that use automated bidding. Then, when you adjust your bids as necessary, you will be able to stay within your budget range. This kills two birds with one stone by allocating your bids to the right avenues while maintaining your marketing budget.
If you’re already within your target CPA for a specific Google ad, the algorithm will reduce the target bid automatically. If you’re utilizing ROAS, you can optimize the number of conversions you get, depending on your rate of spending. Once the Google Ads algorithm reaches an adequate average for your target ROAS, you will receive a notification to restrict further conversions. This prevents costs from going beyond your budget ceiling.
Automate Your High Performing Ads
Knowing your ad’s quality score has an effective influence on the cost efficiency of SEO campaigns. Additionally, this sets the ad rank that determines the click-through rates (CTRs) of your ads. Relevance is the key variable affecting your quality score, so you should double-check your keyword research. Remember that your implementation of these keywords should remain consistent with your landing page’s content. Your Google ad texts should be cohesive with your landing page copy and calls-to-action.
Match the Timing of High-Traffic Keywords During Holidays
Seasonal conversion rates will vary, especially since preferred keywords will alter significantly during holiday events. If you want to target holiday-specific keywords, you need to maintain an aggressive advertising strategy. You can temporarily shift to CPA for bidding to match the expected influx of consumers using specific search queries. Since Google’s algorithm isn’t calibrated to arrange these preferences automatically, you need to manually control bids during holidays to take advantage of the spike in online traffic.
Mastering the different digital marketing strategies will increase your chances of reaching the right target audience. Besides getting the following of higher online visitors, you’ll also increase the authenticity and credibility of your service. This leads to organic word-of-mouth marketing and even the potential of attracting business partners and investors. For these reasons, it’s incredibly beneficial to double down on your business’s digital marketing efforts.
The best approach to your digital marketing campaign is to use organic and paid strategies side-by-side. With our services at Nick the Marketer, we ensure that our clients perform well online on various fronts. If you need a company that assists with web design, SEO, and Google ads in Birmingham, AL, contact us today!