Unless you’ve been living under a rock for the past 20+ years, you know that Google is truly dominating the digital advertising world as the most popular search engine on the internet. This gives them access to millions and millions of people, and potential leads for your business, at any given time!
As a business owner, you’ve probably heard of Adwords or have used the Pay-Per-Click option. Over the past year, Google has been rolling out their “Google Guaranteed” program, or their Google Local Service Ads, which was created to help users find local businesses that they can trust when they’re searching online. Google Guaranteed is the latest push in the paid search world and is Google’s way of providing their users with qualified, Google recommended results.
But you might be thinking, “What are the benefits for using Google Guaranteed?” or “How the heck does this even work?” Let us break it down for you!
Who is Google Guarantee Made For
Any type of local service can use and benefit from Google Guarantee. Some popular industries using Google Guarantee are:
- HVAC Companies
- Roofing Companies
- Pest Control Companies
- Roadside Assistance
How Google Guarantee Can Help Your Business
As a Google Guaranteed business, when someone searches for you on Google, a green check mark badge will appear to let them know that you’re approved by Google. Having the badge shows users that your company and its services are backed by Google, and it never hurts to have that official touch to impress potential clients.
Being Google Guaranteed can also help potential customers feel more confident when buying your services. Not only will your business get the green badge of honor but when users search for and click on your business, it lets them know that they will get the job done right or Google will pay them back (up to $2,000) and verifying that your business has passed Google’s screening and qualification process based on your line of work.
How to Use Google Guarantee For Your Business
Being Google Guaranteed does not automatically mean that you’re going to show up on Google, it’s going to take some work but it’s definitely worth it in the end!
Follow these steps to sign up for Google Guarantee:
1. Sign up for Local Services Ads
This is where the $$$ comes in! However, paying for the Local Services Ads is absolutely worth the price as Google does not charge you based on the amount of views or even clicks but per action taken. That means that you won’t have to pay until someone calls, emails, or texts you through your business’s Google My Business listing.
2. Complete the Background Check
All businesses that sign up for Google Guarantee have to go through a background check. This might take some time, especially if your business and your employees make house calls. (Ex: Plumber, HVAC Companies, etc.)
This is also where Google will screen your online ratings and reviews. Google Guarantee has criteria that states a business does not qualify for the program unless it has a rating of 3 stars or more.
3. Complete License and Insurance Verification
The easiest step of signing up for the Google Guaranteed program is verifying your license number and proof of insurance. You simply will just need to enter your license number and upload a scan or photo of your proof of insurance.
As a part of our marketing services at Nick the Marketer, we can get you set up with Google Guaranteed so you don’t have to worry about any of the grunt work. Schedule a quick 15-minute call by clicking here and we will answer any questions you may have!