Organic traffic is like gold to business websites. When your target audience finds their way to one of your pages, engages with your content, and purchases a product or service from you—that’s a slam dunk.
Most business owners already know that they can increase organic traffic through robust digital marketing strategies such as search engine optimization, content marketing, and social media marketing. But did you know that your website design can influence traffic, too?
The more traffic you have, the more chances you can convert a visitor into a paying customer. The better your website design, the more likely customers will return multiple times to keep supporting you and maybe even recommend your business to their friends and family.
Here are three ways good web design can increase your website traffic:
Responsive Web Design
Billions of people use the internet every single day, and more than 50% of them now prefer to browse using their mobile devices. One of the things that will make people click away from a website is if it doesn’t look good on their screen. This is why mobile optimization and responsive design are crucial if you want to drive high-quality organic traffic to your website consistently.
Responsive website design looks good on any screen, whether that’s an older smartphone, a mid-sized tablet, or a widescreen laptop. This means all your content appears in font sizes people can easily read, and all your navigation links are easy to click. When your website offers a fantastic user experience for your visitors, they are more likely to engage with your content, purchase your product, and even return to purchase again after some time.
Google has included responsive web design as a factor in their search engine algorithms, so if your website isn’t already optimized for mobile, that should be your very first priority.
Clean website code can significantly impact your website traffic. Some forms of code can keep your web pages from being crawled by search engine algorithms. This means that your content will not show up on search result pages, and none of your target audience will ever know that your business exists.
If your website hasn’t been updated in the last few years, it won’t look outdated just from the outside. It may also have very old, clunky code that will make your website load slowly or make search engine crawlers give up in the middle of crawling. Again, this means almost zero search engine rankings and much less traffic.
A good website design agency will ensure that all your website coding is up-to-date, efficient, and scoring you those organic clicks.
Your landing pages have 0 to 8 seconds to make an impression on a website visitor, and over 96% of people who look at your website are not ready to spend their money quite yet. It’s up to your website design, navigation, and calls to action to convert a healthy percentage of your visitors into paying customers.
This means your exceptionally designed website elements should effectively lead visitors from your landing pages to your sales pages and keep them engaged every step of the way. More conversions mean more sales, and a boost to your search engine rankings, too!
Every element of your website is crucial to sales conversions, revenues, increased brand authority, and, ultimately, long-term success. You shouldn’t take website design for granted. Giving your visitors a great experience while on your website should be one of your main priorities!
Are you looking for website design services in Birmingham, AL? Nick the Marketer is here for you. We design mobile-first, high-converting websites for small businesses. Each website we create is designed to convert visitors into paying clients. Schedule a call with our experts and get a free digital footprint today!