Jones Warren Home Inspection Services is an elite home inspection company targeting Real Estate agents in the Birmingham, AL and the Atlanta, GA areas.
The CHALLENGE: In a crowded market, Jones Warren needed a way to stand out among the competition and expand into new market areas.
The SOLUTION: Content and email marketing would be the best approach for their desire to expand into new market areas. The content would create the necessary credibility for the professional Real Estate agents seeking their services. A simple ad campaign wouldn’t cut it. Before we began the content creation, we overhauled their website utilizing the WIX platform. The content and social media campaigns would help drive leads; the new website would help with conversion, and the email campaigns would maintain engagement. Each email newsletter was written with the intention of creating credibility and reminding individuals of their services.
The RESULT: We have developed two separate websites to serve both Birmingham, AL and Atlanta, GA. These websites needed to exist independently so that they could be fully optimized for each specific market. Additionally, we have split their communication efforts to fit the needs of each market separately. Our email messaging is market specific in order to better serve the needs of each city. Birmingham has continued to respond with email open rates as high as 45%, and Atlanta finally has its own voice and fills CE classes regularly.