EW Motion Therapy
EW Motion Therapy is a multiple location physical therapy business based out of Alabama.
The CHALLENGE: Redesign website to properly showcase the overall services and commitment by EW, and properly optimize all four locations.
The SOLUTION: The new website needed to be customer-focused. To achieve this, we designed around the services that EW Motion Therapy offers and showcased their expertise in an elegant yet professional manner. While the website was being built, we began posting to their social media accounts and updating over 100 directories to begin the off-page optimization portion of their SEO. After the new site was live, we started the on-site portion of their SEO, optimizing their content and overall search presence of the new website. Since proper SEO efforts take time, we also went ahead and began the Pay-Per-Click advertising campaign.
The RESULT: The website has continued to evolve from a fully optimized brochure website to an online digital workshop. During the COVID-19 epidemic, we drove their website traffic to an op-page portal. This gave users access to daily exercise videos, 1 to 1 private lessons through Zoom, and gave them the opportunity to continue to engage with their clients.