When Ends Don’t Meet
When Ends Don’t Meet is a financial lender that concentrates on small loans to help individuals who are struggling to pay for unexpected expenses.
The CHALLENGE: Drive a high number of leads into a funnel for quick contact.
The SOLUTION: When Ends Don’t Meet is a service that becomes very important in an emergency situation. After we conducted our initial survey with the client, we decided on a targeted ad campaign through Facebook. To be even more effective, we created a landing page dedicated to the ads that were being run. This created familiarity with the potential lead and encouraged conversion. Since most visitors would be accessing the landing page on a mobile device, we made the form only three required fields and the first item that you see on the page. Within the first 90 days, we delivered over 200 qualified leads.